Overview

Sumie Azil is a verified Malaysian content creator who’s captivating audiences with their unique blend of animation, art, and gaming comedy! Focusing primarily on YouTube, Sumie boasts a following of over 2.3 million fans who are drawn to their distinctive style and relatable humor. While ranked at #782,854 globally, Sumie's distinct voice in the Malay language makes them a standout creator, and their local relevance is clear from their strong country ranking.

Performance At A Glance

Sumie’s audience is massive and still growing! While the recent growth rate is moderate at 0.03% over the last 30 days (with a notable bump of 1.23% over the past 90 days), that translates to thousands of new fans. Globally, they’re in the top 96% of creators, and within Malaysia, they’re in the top 94%. What's really impressive is how engaged their fans are, with an average engagement rate of nearly 2%! Their CreatorDB score is 47/100, suggesting there's room to improve, but also that they already have a solid foundation.

What They Create

Sumie creates a wide variety of content, from longer-form YouTube videos to engaging YouTube Shorts, TikTok videos, and even a few Instagram posts and Reels. Their content spans across film & animation, art & crafts, and gaming, with a focus on gaming montages, variety gaming, and gaming comedy. A recent hit, "Tu Memang Kerja Diorang #animasi @KomunitiDakwahTarbiah," a short animation, racked up over 385,000 views, showcasing their animation skills. Another popular short, "Stress sebab tak Study #spm #animasi @KOMUNITI DAKWAH TARBIAH," resonates with students and scored over 337,000 views. Their style is humorous, relatable, and often incorporates animation to tell stories or create comedic scenarios.

Why They're Great & Where They Can Grow

Sumie excels at creating relatable and funny content, particularly through animation. Their understanding of humor resonates with a broad audience, especially within Malaysia. Their engagement rate is solid, proving fans enjoy their content. A potential area for growth could be expanding their presence on Instagram, leveraging the visual nature of the platform to showcase their art and animation skills. Exploring collaborations with other Malaysian creators could also boost their reach.

Bottom Line

Brands looking to connect with a young, engaged Malaysian audience should definitely consider partnering with Sumie Azil. For Sumie, doubling down on what works – relatable animated humor – while diversifying content formats and platform strategies (especially on Instagram) could lead to even greater success!