ABC News (Australia)

Overview

ABC News Australia is your go-to source for Down Under updates! With a strong presence on YouTube, they keep nearly 4 million followers in the loop with the latest news, current events, and even a touch of Aussie culture. While they rank among the top channels in Australia (at #139!), they're constantly striving to climb even higher. ABC News provides a uniquely Australian perspective on both local and global happenings, making them a valuable source for anyone interested in what's going on in the region.

Performance At A Glance

ABC News boasts a substantial audience of nearly 4 million followers, and they're growing steadily! While their 30-day growth rate is a solid 0.56%, their 90-day growth shows they're picking up momentum at 2.83%. Globally, they're ranked in the top 100% of channels, sitting at #95,936. Their fans are fairly engaged with their content, showing an average engagement rate of 0.66%. Their CreatorDB score is 60/100, suggesting there's room to optimize their strategy and reach an even wider audience.

What They Create

ABC News is all about delivering informative and engaging news content. They primarily focus on videos and YouTube Shorts, with a smaller presence on Instagram. Recent content includes coverage of everything from extreme weather events in Sydney ("Emergency services inundated on Sydney's wettest day in decades") to heartwarming stories like a "Flying butcher bringing local beef back to Katherine after 25 years." Their content stands out because it combines hard-hitting news with stories that celebrate Australian life and culture. They cover a wide range of topics, including current events, documentaries, and local news, making them a comprehensive source for information.

Why They're Great & Where They Can Grow

ABC News excels at providing timely and relevant news coverage with a uniquely Australian perspective. They also do a great job of balancing serious news with human-interest stories. An exciting opportunity for them would be to leverage YouTube Shorts more strategically to create viral snippets that drive traffic to their longer-form content. Experimenting with interactive elements like polls or Q&As could also boost engagement.

Bottom Line

For brands looking to connect with an informed and engaged Australian audience, ABC News is a great partner. For ABC News, focusing on optimizing their YouTube Shorts strategy and experimenting with interactive content could be key to unlocking even greater growth and engagement.