Arzamas

Overview

Arzamas is your go-to online university for all things culture and society, delivered in engaging Russian-language lectures and discussions! Think of them as a digital museum and library, brought to life with smart, accessible content. While boasting a large following of over 1.7 million subscribers on YouTube, Arzamas provides valuable educational content. Even though their global ranking puts them in the top 98% of creators at #429,797, their real strength lies in being a key educational resource for Russian speakers.

Performance At A Glance

While Arzamas' follower count is impressive, their growth is currently stagnant. They aren't seeing any significant gains in the last week, month, or even three months. Their global ranking places them in the top percentage of all creators, but their regional ranking in Russia and among Russian-language content creators is a little lower. On the bright side, their fans are pretty engaged with their content, with an average engagement rate of 1.93% - which is decent for educational content. CreatorDB gives them a score of 65/100, suggesting there's room for improvement in optimizing their content strategy.

What They Create

Arzamas is a content powerhouse, primarily on YouTube, with a focus on long-form video lectures and the occasional YouTube Short. They also maintain a presence on Instagram with posts and Reels. Their content is deeply rooted in education, focusing on culture and society, often touching on news and political topics. A recent popular video, "Откуда взялись Рюрик и его братья | Лекция из курса «Фантастические герои Древней Руси»" (Where did Rurik and his brothers come from?), earned over 26,000 views and a solid engagement rate, showcasing the audience's appetite for historical deep dives. Arzamas’s content stands out because it makes complex topics engaging and accessible, turning learning into an enjoyable experience.

Why They're Great & Where They Can Grow

Arzamas excels at delivering in-depth, educational content in a visually appealing and understandable way. They have a strong grasp of their subject matter and a loyal audience. They also do a good job of structuring their content into courses, which gives viewers a sense of progression and value. To boost growth, Arzamas could experiment with more short-form content, like highly shareable educational snippets or behind-the-scenes looks at their content creation process. Collaborating with other Russian-speaking educators or cultural figures could also expand their reach.

Bottom Line

Arzamas offers a unique value proposition for brands looking to connect with an intelligent, culturally aware Russian-speaking audience. For Arzamas, focusing on audience engagement through interactive content and exploring new formats could significantly boost their growth and solidify their position as a leading online educational resource.