YBJ

Overview

Meet YBJ, a Turkish content creator making waves on YouTube and Instagram! With a strong focus on gaming, especially titles like Brawl Stars, YBJ brings a mix of skill, humor, and personality to their content. Boasting over 2.7 million followers, YBJ has established a significant presence. While ranked in the top 99% globally (at #284,409), and within the top 94% in Turkey (at #6,605), their engaging style keeps fans coming back for more. YBJ's knack for connecting with viewers through let's plays, comedy sketches, and reel creation is what truly sets them apart.

Performance At A Glance

YBJ's audience is massive, but their growth has dipped slightly recently, showing a -0.36% decrease over the last month. Globally, they're doing really well, but there's room to climb even higher in the Turkish rankings. Their average engagement rate sits at a solid 6.04%, meaning their fans are super engaged with their videos. Their CreatorDB score is 56/100, indicating there's potential to optimize their content strategy and boost their overall impact. This score suggests that YBJ is doing many things right, but there are opportunities to further refine their approach.

What They Create

YBJ's content is a diverse mix of gaming videos, especially focusing on Brawl Stars, and comedic reels. They primarily create longer YouTube videos (327 in total) but also dabble in YouTube Shorts (15). Looking at recent performance, "LAZ OFİS ZİYARETİ" is a standout with over 300,000 views and a 7.92% engagement rate. Another high-performing video, "2025 TÜRKİYE 1.Sİ OLDUM 🏆 Brawl Stars," showcases their gaming skills and competitive spirit. What makes YBJ's content stand out is their energetic personality and relatable humor, making even complex gaming strategies accessible and entertaining.

Why They're Great & Where They Can Grow

YBJ excels at engaging with their audience, creating entertaining gaming content (particularly Brawl Stars), and incorporating humor into their videos. A great opportunity would be to diversify their content beyond Brawl Stars to tap into new gaming trends. Another avenue to explore would be increasing their output of YouTube Shorts, which are known to boost visibility and attract new viewers.

Bottom Line

For brands looking to connect with a large and engaged Turkish-speaking gaming audience, YBJ is a fantastic partner. For YBJ, focusing on consistent content, expanding into trending games, and experimenting with different formats like challenges or collaborations could supercharge their growth and CreatorDB score.