Alodokter

Overview

Alodokter is a go-to source for health information in Indonesia, boasting a massive following of over 4.1 million across YouTube, Instagram, and TikTok. Think of them as your friendly neighborhood doctor, but online! While their main hub is their YouTube channel, they're spreading health awareness across various platforms in Bahasa Indonesia. They're doing a pretty good job, too, ranking in the top 95% of creators in their country and language, and in the top 98% globally.

Performance At A Glance

While Alodokter has a huge following, their growth has been a little slow recently, even showing a slight decrease in the last week and month. However, looking at the bigger picture, they've actually grown by 0.56% over the last 90 days. Their fans are pretty engaged, with an average engagement rate of 1.18% which is a solid base. CreatorDB gives them a score of 52 out of 100. This means there's still room to optimize their content strategy to reach even more people and boost those engagement numbers.

What They Create

Alodokter dives into the world of health and wellness with a focus on education. They create a mix of content, from longer YouTube videos to quick-hit Shorts and engaging posts on Instagram and TikTok. They cover a wide range of topics, from debunking health myths to explaining medical conditions in simple terms.

Recently, their video "Si Kecil Jarang Sarapan? Waspada Mood dan Prestasinya Turun!" (Little One Rarely Eats Breakfast? Beware of Mood and Performance Drop!) has been getting attention, highlighting the importance of breakfast for kids. On the flip side, their short "Kalau lagi batuk harus minum obat antibiotik gak, sih?" (If you have a cough, do you have to take antibiotics?) is short, punchy, and answers a common question, driving high engagement. Their content stands out because it's informative, accessible, and often tackles sensitive topics with a friendly and relatable approach.

Why They're Great & Where They Can Grow

Alodokter excels at simplifying complex medical information, building trust with their audience, and leveraging YouTube as their primary platform. They're also doing a good job of creating short, easily digestible content for platforms like TikTok and YouTube Shorts.

An exciting opportunity for them would be to explore collaborations with other Indonesian creators, especially those in related fields like fitness or parenting. They could also experiment with interactive content like Q&A sessions or live streams to further engage their audience.

Bottom Line

For brands looking to partner with a trusted voice in Indonesian healthcare, Alodokter is a solid choice. Alodokter could boost their reach by focusing on optimizing their SEO strategy (keyword research, descriptions etc.) and by engaging more actively with their audience in the comments sections.