Wiz Khalifa

Overview

Wiz Khalifa, the name synonymous with chill vibes and catchy tunes, is a major player in the music scene and beyond! With a massive following of nearly 70 million on Instagram, it's clear he knows how to connect with his fans. While his global ranking sits at #1,175, and #241 in the US, Wiz isn't just a musician; he's a lifestyle curator, bringing his unique perspective to everything from music and gaming to cars and even a little education. He's a true entertainer, and his diverse interests keep his content fresh and engaging.

Performance At A Glance

Wiz Khalifa boasts a huge audience, but his growth is currently slow, with a slight dip over the past week. However, his 90-day growth is still positive, showing long-term momentum. He's in the top percentile of creators globally, in the US, and for English-language content. His average engagement rate is a solid 5.46%, meaning his fans are super engaged with his posts. His CreatorDB score is 55/100, indicating there's room to further optimize his content strategy.

What They Create

Wiz Khalifa's content is a mixed bag of awesome, blending music with glimpses into his daily life! You'll find everything from official music videos and lyric videos on YouTube to behind-the-scenes vlogs and gaming streams. On Instagram, he shares snippets of his life, promotes his music, and engages with his fans.

One recent standout is his music video, "I Put That Shit On," which racked up over 84,000 views and a stellar 9.24% engagement rate! His "THE SESH" streams on YouTube, where he chats with fans about his music and life, are another popular format, offering a more intimate connection. Wiz's content stands out because it's authentic, reflecting his personality and passions.

Why They're Great & Where They Can Grow

Wiz Khalifa excels at connecting with his audience through his laid-back personality and diverse interests. He's also great at leveraging multiple platforms to reach different segments of his fanbase. One area he could explore is more actively engaging with comments and messages, building a stronger sense of community. Another opportunity lies in creating more short-form, trending content on Instagram Reels to boost visibility and reach a wider audience.

Bottom Line

For brands, Wiz Khalifa offers access to a massive and engaged audience with diverse interests, making him a valuable partner for collaborations. For Wiz himself, focusing on community engagement and embracing trending short-form content could significantly amplify his reach and impact.