Turning Point USA

Overview

Turning Point USA (TPUSA) is a major voice in conservative news, politics, and activism, especially popular among younger audiences. They've built a massive online presence, particularly on Instagram where they boast a whopping 13.9 million followers! TPUSA isn't just about raw numbers though; they're about sparking conversations and engaging with their audience on important issues. While their global ranking sits at #165,805, their influence within the US and the English-speaking world is undeniable, making them a significant player in the digital media landscape.

Performance At A Glance

TPUSA's audience is seriously impressive and they're growing at a solid pace! They're adding followers at a rate of 2.27% each month, which translates to a healthy 0.49% growth every week. Globally and within the US, they rank within the top 100% of creators. But it's not just about the size of their audience; their fans are super engaged with their content, with an average engagement rate of 5.17%. CreatorDB gives them a score of 74/100, meaning they're doing a great job overall in terms of reach, engagement, and content quality.

What They Create

TPUSA pumps out content across YouTube, Instagram, and TikTok, but they're really crushing it on Instagram. You'll find a mix of videos and shorts covering everything from political commentary and news to free speech and faith-based messages. Take, for example, their recent short, "Who’s the Better Role Model for Black Youth? 🤔" which racked up over 144,000 views and sparked a lively debate. Or consider "Every Decision Through the Lens of Heaven" with over 35,000 views and a high engagement rate. TPUSA's content stands out because it's often provocative, designed to get people thinking, and presented in a format that resonates with younger viewers.

Why They're Great & Where They Can Grow

TPUSA excels at grabbing attention with controversial topics, fostering discussion around important issues, and consistently delivering content that aligns with their brand. One exciting opportunity for them would be to experiment with more interactive content, like Q&As or live debates, to further boost engagement. Another idea could be to create content localized to specific regions or demographics within the US to build even stronger relationships with their audience.

Bottom Line

For brands looking to tap into a large and engaged conservative audience, Turning Point USA is a powerful partner. For TPUSA themselves, leaning into more interactive content and exploring localized strategies could unlock even greater potential for growth and impact.