Unseen

Overview

Unseen is a captivating storyteller, drawing in over 2.5 million followers with true crime narratives and documentary-style content. Primarily on YouTube, Unseen delves into gripping cases, offering commentary and insights into the darker corners of culture and society. While ranked among the top 93% of creators globally, Unseen's unique approach to crime and societal issues carves out a distinct space in the crowded content landscape.

Performance At A Glance

Unseen's audience is substantial, and while the short-term growth is steady (around 1% monthly), the momentum is building, with a solid 4.4% growth over the last 90 days. Ranking in the top 88% of creators in the US and the top 92% for English-language content, Unseen has a strong foundation. What's truly impressive is their average engagement rate of 3.75%. This suggests their fans are super engaged with their content. Their CreatorDB score of 70/100 is a solid indicator of overall performance, highlighting both their strengths and areas for potential improvement.

What They Create

Unseen creates compelling video content centered around crime, documentaries, and societal issues. Primarily focused on YouTube, their content explores true crime cases with a focus on commentary and storytelling. They've also experimented with Instagram posts and reels, as well as TikTok videos, to reach a wider audience. A recent video, "18YO Leaves Clue Behind to Ruin Serial Killer’s Plan | The Case of Samantha Koenig," racked up over 2 million views, showcasing Unseen's ability to captivate viewers with intense and suspenseful narratives. Another popular upload includes "Serial Killer’s Face When Cops Show Up 46 Years Later | The Case of Carla Walker," which also shows their consistent ability to draw viewers. The emotional depth and compelling storytelling make their content particularly engaging.

Why They're Great & Where They Can Grow

Unseen excels at crafting compelling narratives, choosing intriguing cases, and sparking conversations around complex topics. Their strength lies in their ability to present true crime in an engaging and accessible way. One exciting opportunity would be to explore more collaborative content with other creators in the true crime or documentary space. Another avenue could be to build a stronger community presence through livestreams or Q&A sessions related to their content.

Bottom Line

For brands looking to connect with a highly engaged audience interested in true crime and societal issues, Unseen offers a valuable partnership opportunity. For Unseen, doubling down on community engagement and exploring collaborations could be key to unlocking even greater growth.