Bluey - Official Channel

Overview

Bluey! Chances are, if you've got kids (or are just a kid at heart), you know and love this adorable, award-winning Australian animated series. The official Bluey channel, primarily on YouTube, is a total haven for fans, bringing all the heartwarming and hilarious moments straight to your screen. With a massive following of over 14.5 million subscribers, Bluey's a global phenomenon, ranking in the top 100% of YouTube channels worldwide and in the UK, holding spot #23,937 globally. It’s easy to see why - who can resist Bluey, Bingo, Bandit, and Chilli's playful adventures?

Performance At A Glance

Bluey's not just popular; they're growing fast! Their audience is expanding at a rate of 2.25% each month, and a whopping 7.91% over the last 90 days – that's a whole lot of new fans joining the fun! Their fans are super engaged with an average engagement rate of 1.88%, which is fantastic for a channel of this size. CreatorDB gives them a stellar score of 96/100, meaning their content is consistently high-quality and resonating with viewers. They are also in the top 100% of English language channels.

What They Create

The Bluey channel is packed with fun for everyone! They primarily create videos and Shorts featuring clips, compilations, and sing-alongs from the show. Recently, their "New Year Bluey! 🤪 💙 | 2 HOURS of Playtime with Friends for 2026! ⭐️ | Bluey" video, offering a huge dose of Bluey fun, racked up over 1.4 million views. Another popular video is "Best of Chilli and Bandit! 🧡 💙 | 30 MINUTES New Bluey Compilation 🌟 | Bluey" which provides a heartwarming collection of moments from the parents of the show and has 1.4 million views too. They also post on Instagram, sharing photos and Reels that give fans a peek behind the scenes and highlight favorite moments. What makes their content stand out is its ability to capture the joy and imagination of childhood, appealing to both kids and parents alike.

Why They're Great & Where They Can Grow

Bluey excels at creating wholesome, engaging content that families love. Their consistent upload schedule and use of recognizable characters keep viewers coming back for more. Plus, they really nail the compilation format, offering long-form content that's perfect for keeping little ones entertained. An exciting opportunity for Bluey could be to explore more interactive content, like Q&As with the creators or behind-the-scenes looks at the animation process.

Bottom Line

For brands looking to partner with a family-friendly and wildly popular channel, Bluey is a dream come true. For the Bluey team, continuing to diversify their content formats and engage directly with their audience could unlock even greater success.