料理研究家リュウジのバズレシピ

Overview

Meet 料理研究家リュウジのバズレシピ, or Ryuji, a Japanese culinary sensation taking the internet by storm! Ryuji isn't just another cooking channel; he's a master of creating delicious and accessible recipes that anyone can make at home. He's built a massive following of over 7.7 million subscribers primarily on YouTube, proving that great food and engaging content are a recipe for success. While ranking within the top 100% of content creators globally at #35,265, Ryuji's reach within Japan, where he ranks #199, is a testament to his cultural relevance and appeal. He's a wizard in the kitchen and a natural entertainer, making cooking fun and approachable for millions.

Performance At A Glance

Ryuji has a huge and loyal following, with his channel growing steadily. Over the last month, he's seen a growth of 0.49%, and a whopping 2.75% over the last 90 days! He's doing exceptionally well within Japan, ranking him in the top 100% of creators in the country. His fans are super engaged with his content, with an average engagement rate of 0.89%. His CreatorDB score of 74/100 indicates a strong overall performance, reflecting his consistent quality and audience connection.

What They Create

Ryuji's content is all about making delicious food accessible. He primarily creates YouTube videos and Shorts, along with a smaller presence on Instagram Reels. He focuses on easy-to-follow recipes, often with a humorous and engaging twist. A recent standout video, "俺の友人が恐ろしく痩せた。太ってなくても食いたい旨さの【至高の梅流し】" (My friend lost weight incredibly. The deliciousness of [Supreme Ume Nagashi] that you want to eat even if you are not fat), has racked up over 335,000 views, showcasing his ability to create recipes that are both appealing and potentially beneficial. He also does sponsored content, like his recent 土鍋麻婆豆腐 (clay pot mapo tofu) short with JOYL, showing a great partnership that fits his brand. Ryuji’s talent is taking complex dishes and simplifying them for the average home cook.

Why They're Great & Where They Can Grow

Ryuji excels at several key things. First, he's a master of recipe simplification, making cooking less intimidating. Second, his on-screen personality is incredibly engaging and fun. Third, he's consistently putting out content. An opportunity for Ryuji might be to collaborate with more international chefs or food bloggers, further expanding his reach beyond Japan. Another possibility could be translating more of his older videos into English (or other languages), unlocking an entirely new audience.

Bottom Line

Ryuji is a fantastic creator with a devoted audience, making him a great partner for brands looking to connect with Japanese food enthusiasts. For Ryuji himself, focusing on international collaborations and expanding language accessibility could unlock even greater growth potential.