Overview

AOMG, or Above Ordinary Music Group, is a powerhouse Korean record label and entertainment company that's making waves online. With a significant presence on YouTube as their main hub, AOMG brings the energy of K-Pop, hip-hop, and R&B to over 3.6 million followers. While they're a major player in the Korean music scene, their global ranking sits around the top 97% of creators, showcasing considerable reach and influence despite recent dips in growth. They offer a vibrant mix of music videos, behind-the-scenes content, and artist spotlights, making them a must-watch for fans of Korean music and culture.

Performance At A Glance

AOMG boasts a massive following of over 3.6 million, which is seriously impressive! However, their growth has slowed down recently, with a slight decrease of about 0.06% in the past month. Globally, they rank within the top 97% of all channels, and are within the top 95% in Korea, and top 97% for Korean language channels. Fans seem pretty engaged, with an average engagement rate of around 2.93%. Their CreatorDB score is a solid 78 out of 100, suggesting they're doing a lot right in terms of content quality and audience connection.

What They Create

AOMG serves up a diverse range of content, from official music videos and live performances to behind-the-scenes peeks and artist profiles. They’re active across YouTube, Instagram, and TikTok, with YouTube being their primary focus. One recent video, "[Invitation] To. All Our Messy Girls," racked up over 1.3 million views, proving their ability to captivate audiences with engaging storytelling and high-quality production. They also share snippets of artist activities, like the "MIJOO New Profile Shooting BTS" video, which gives fans an intimate look at their favorite stars. Their content stands out through its polished production, artist-driven focus, and strong connection to Korean music trends.

Why They're Great & Where They Can Grow

AOMG excels at creating high-quality music content, leveraging their talented roster of artists, and engaging their loyal fanbase. Their strengths lie in their brand recognition, consistent content schedule, and ability to tap into popular music trends. A great opportunity for them would be to explore more interactive content, like Q&As with artists, behind-the-scenes livestreams, or fan-created content features. Also, given the recent dips in growth, focusing on short-form video content that’s trending on TikTok and YouTube Shorts could help boost visibility.

Bottom Line

For brands looking to collaborate, AOMG offers access to a highly engaged audience passionate about Korean music and culture. To level up their own game, AOMG could experiment with more interactive content formats and focus on short-form videos to attract new viewers and revitalize their growth.