Overview

MADABOUTLEGO is a master builder on YouTube, crafting captivating content around everyone's favorite interlocking bricks! With a massive following of over 1.75 million subscribers, they bring the magic of LEGO to life through creative builds, reviews, and stop-motion animations. While their global ranking sits around #2,611,686, making them in the top 83% of creators, they really shine in their home country of Ireland, where they're a top 40 creator! They’re not just building LEGO sets; they're building a community of passionate fans.

Performance At A Glance

MADABOUTLEGO has a substantial audience, but their growth has been fairly flat recently. While they've seen a slight 1.74% bump in followers over the last 90 days, the last month and week have shown no growth. Their global ranking places them in the top 83% of all creators, but their engagement rate is a solid 0.89%. This means their fans are super engaged with their content, leaving likes and comments! Their CreatorDB score is a strong 86/100, indicating a well-optimized and high-quality channel. Average views hover around 195,781, which is pretty impressive!

What They Create

MADABOUTLEGO primarily creates videos for YouTube, showcasing everything from intricate LEGO builds to fun animations. They also dabble in YouTube Shorts and Instagram Reels and posts. Recently, they've been focusing on LEGO Speed Champions sets, like the awesome "LEGO Lightning McQueen Speed Champions 77255" video which got over 22,000 views. They also create videos of LEGO trains and other builds. What makes their content stand out is their obvious passion for LEGO and their attention to detail in both their builds and their video production. The stop-motion animation and the variety of LEGO themes they explore keep their audience coming back for more.

Why They're Great & Where They Can Grow

MADABOUTLEGO excels at creating high-quality, engaging LEGO content. Their builds are impressive, their videos are well-produced, and they clearly know their audience. They're also great at tapping into popular themes and sets, like the recent Speed Champions releases. An exciting opportunity for them would be to explore more collaborative builds with other LEGO creators. They could also experiment with longer-form content, like documentaries or tutorials, to deepen their connection with their audience.

Bottom Line

MADABOUTLEGO is a fantastic creator with a loyal following. Brands looking to partner with a LEGO enthusiast will find them a great fit. For MADABOUTLEGO, focusing on collaborations and experimenting with different content formats could help reignite growth and further solidify their position in the LEGO community.