The Crafty Lefty

Overview

Meet The Crafty Lefty, a creative soul who brings the soothing world of ASMR and the joy of crafting together! With a devoted following of over 2.4 million across YouTube, Instagram, and TikTok, The Crafty Lefty shines brightest on YouTube, where they share their passion for DIY projects, journaling, and satisfying ASMR experiences. While ranked in the top 96% of creators globally (#724,718), their unique blend of crafting and ASMR sets them apart in the crowded content landscape.

Performance At A Glance

While The Crafty Lefty has built a substantial audience, their growth is currently experiencing a slight dip, decreasing by 0.05% over the last month. They rank in the top 97% of creators in Canada (#8,612) and the top 96% of English-speaking creators (#277,349). But don't let the recent growth numbers fool you – their fans are super engaged with their content, boasting an impressive average engagement rate of 4.18%! Their CreatorDB score of 87/100 shows that they're doing a lot right, indicating a strong foundation for future success.

What They Create

The Crafty Lefty is all about creating relaxing and visually appealing content. You'll find a mix of YouTube videos, Shorts, Instagram posts and Reels, and TikTok videos. Their bread and butter is ASMR content focused on journaling, crafting, and organization. Take, for example, their recent "ASMR Decorating ATC card ❄️ Winter #asmr #ATC #shorts". This short video shows the creator decorating a card with soothing sounds, racking up over 150,000 views! These videos often feature collaborations with other creators and brands, adding variety and introducing their audience to new products and ideas. They stand out by creating a uniquely relaxing and visually pleasing experience.

Why They're Great & Where They Can Grow

The Crafty Lefty excels at:

• High Engagement: Their audience is clearly captivated by their content.
• ASMR Expertise: They've tapped into the popular ASMR niche effectively.
• Brand Partnerships: They seamlessly integrate collaborations into their content.

An exciting opportunity for The Crafty Lefty would be to explore longer-form tutorials or workshops, diving deeper into specific crafting techniques. Another avenue would be to leverage their existing content into a subscription based product, such as a monthly digital download of journaling prompts or sticker designs.

Bottom Line

For brands looking to tap into the ASMR and crafting communities, The Crafty Lefty is a fantastic partner. For The Crafty Lefty themselves, focusing on consistent uploads and experimenting with new content formats could help reignite growth and further solidify their position in the creative space.