WildBrain Circus

Overview

WildBrain Circus is a digital playground for kids! They're a powerhouse in the world of children's entertainment, creating a vibrant mix of animated shows, cartoons, and nursery rhymes. Their main stage is YouTube, where they entertain a massive audience of over 8 million subscribers. While they're already reaching a huge global audience and rank in the top 89% of all channels worldwide, their content is so engaging and universally appealing, that there's always room to grow and reach even more little viewers!

Performance At A Glance

WildBrain Circus has a seriously impressive following of over 8 million, and they're growing steadily! They're currently experiencing a monthly growth rate of 0.74%, which translates to a solid increase in viewers and subscribers. Globally, they're ranked in the top 89% of all channels, but within the USA, they're a top 1000 channel, proving their strong presence in their home country. Their fans are super engaged with their content, with an average engagement rate of 1.65%. Their CreatorDB score of 82/100 shows that they're doing a fantastic job overall in terms of content quality, audience engagement, and growth potential.

What They Create

WildBrain Circus is all about fun, family-friendly content! Their bread and butter is animated videos, featuring popular shows like "Mr. Bean", "Larva", "Jungle Beat", and "Eena Meena Deeka". They also experiment with YouTube Shorts and even have a presence on Instagram, where they share posts and reels to further connect with their audience. One recent video, "Mr. Bean - Stopping a Shady Wedding!", showcases the classic slapstick humor that kids (and adults!) love, racking up over 30,000 views. Similarly, their holiday-themed "Larva - Red & Yellow: Santa's Helpers" clip brought some festive cheer to nearly 500 viewers. The charm of WildBrain Circus lies in their ability to take established brands and present them in short, easily-digestible formats that keep kids entertained.

Why They're Great & Where They Can Grow

WildBrain Circus excels at several things: leveraging well-known cartoon characters, creating content that's perfect for short attention spans, and consistently releasing new videos. They're building a massive library of content that appeals to a global audience of children. An exciting opportunity for them could be to explore more interactive content, like polls or Q&A sessions with characters (animated or live-action), to further boost engagement. They could also experiment with multi-language options to cater to non-English speaking viewers.

Bottom Line

For brands looking to connect with a massive, engaged children's audience, WildBrain Circus is a fantastic partner. For WildBrain Circus, continuing to experiment with interactive formats and optimizing content for diverse language audiences could unlock even greater growth and engagement.