UPROXX

Overview

UPROXX is where music and culture collide! Think insightful interviews, deep dives into hip-hop history, and hilarious reactions to pop culture moments. They've built a strong presence, especially on YouTube, where they boast over 5 million subscribers. Ranking in the top 99% globally, UPROXX is a significant voice in the media and entertainment space, delivering fresh perspectives to a large audience. Their content resonates with fans eager for authentic takes on the artists and trends shaping the world around them.

Performance At A Glance

UPROXX is steadily growing their audience, adding new fans every day. While their 30-day growth rate is a solid 0.25%, showing consistent progress, there's always room to aim higher. They're crushing it in the rankings – top 99% globally, in the US, and among English-speaking channels! Their fans are super engaged with their content, too, with an average engagement rate of 5.18%. Their CreatorDB score of 82/100 reflects their consistent quality and strong performance, indicating they're doing many things right!

What They Create

UPROXX delivers a mix of long-form videos and bite-sized shorts across YouTube, Instagram, and TikTok, with YouTube being their primary stage. You'll find them interviewing artists like Murda Beatz, getting their opinions on everything from beat battles to the impact of Beyoncé on other artists' lives. One recent short, "Beyoncé changed Coi Leray’s life 😮‍💨," perfectly captures their ability to highlight meaningful moments in music, generating a strong engagement rate. Another engaging video, "We Made Murda Beatz Pick: 50 Cent vs Justin Timberlake, Drake vs Eminem & More | Sound Check," gives viewers an inside look into the perspectives of the industry. Their content stands out due to its focus on authentic conversations and a genuine love for hip-hop culture.

Why They're Great & Where They Can Grow

UPROXX excels at securing engaging interviews with relevant artists, providing unique takes on music and pop culture, and distributing content across multiple platforms. They could explore more collaborative content with other creators in the music space to reach new audiences. Experimenting with interactive formats, like live Q&As or polls, could also boost engagement and foster a stronger community feel.

Bottom Line

For brands looking to connect with a passionate audience interested in music and entertainment, UPROXX offers a valuable partnership opportunity. For UPROXX themselves, focusing on consistent content output and further diversifying their short-form content could lead to even greater growth and engagement.