NBA

Overview

The NBA! We're talking about the official National Basketball Association, one of the biggest sports leagues in the world. With a massive 114 million+ followers on Instagram, their main hub, they bring the excitement of the game directly to fans' feeds. Currently ranked at #1,655 globally and #290 in the USA, they're a powerhouse in the sports content world, delivering slam-dunk moments, game highlights, and everything in between.

Performance At A Glance

While the NBA boasts a colossal fanbase, their growth is currently experiencing a slight dip, showing a -0.04% decrease over the last month. But don't let that fool you; their reach is undeniable. Their global and country rankings place them in the top tier of content creators. Their average engagement rate sits at a solid 1.91%, meaning fans are actively liking, commenting, and sharing their content. CreatorDB gives them a score of 58/100, indicating a good foundation with room to grow. This score reflects their overall performance across various metrics, highlighting both their strengths and areas for improvement.

What They Create

The NBA's content is a slam dunk! They serve up a steady stream of game highlights, player interviews, and behind-the-scenes peeks. You'll find a mix of YouTube videos (237) and Shorts (437), along with Instagram Reels (10), catering to different attention spans. Check out their recent "Julius Randle Drops A Timberwolves Career-High 39 PTS On The Road | January 16, 2026" video, which boasts a high engagement rate of 4.82%, proving that fans love individual player highlights. What makes their content special is the access they provide, bringing fans closer to the action and their favorite players.

Why They're Great & Where They Can Grow

The NBA excels at leveraging its official status to deliver exclusive content and real-time highlights. Their strengths lie in their brand recognition, access to top players, and diverse content formats. An exciting opportunity for them would be to create more interactive content, like polls and Q&As with players on Instagram Stories, to boost engagement. They could also experiment with longer-form, behind-the-scenes content on YouTube to cater to a more dedicated audience.

Bottom Line

For brands, partnering with the NBA means instant access to a massive and passionate audience. For the NBA, focusing on interactive content and exploring longer-form video could be the key to boosting engagement and reigniting growth.