Hương Witch

Overview

Meet Hương Witch, a Vietnamese-based, English-speaking digital creator making waves on YouTube and Instagram. Verified and boasting a community of over 1.1 million followers, Hương Witch brings a slice of life, style tips, and entertainment to her audience. While she's ranked within the top 3% of creators globally, at #528,921, it's her relatable personality and engaging content that truly sets her apart. She's a master of the everyday vlog, sharing her experiences and connecting with viewers on a personal level.

Performance At A Glance

Hương Witch has a large following of 1.1 million, but her growth has slowed down recently. She's experiencing a slight dip in followers, with a -0.02% growth rate over the last 30 days. While her global and country rankings are impressive, indicating a solid presence, there's room to climb. Her average engagement rate sits at a comfortable 0.55%, meaning her fans are actively watching, liking, and (hopefully!) commenting. Her CreatorDB score is 45/100, which suggests she has a foundation but could benefit from strategies to boost her overall performance and reach.

What They Create

Hương Witch creates a diverse range of content, primarily focusing on vlogs, how-to & style videos, and entertainment snippets. She leverages both long-form YouTube videos (319!) and short-form content on YouTube Shorts (145!) and Instagram Reels (5!). Recently, her short "😂 Extroverted but suddenly introverted #huongwitch #pov #makeupshorts" garnered attention with over 2,700 views and a 1.28% engagement rate, showcasing her knack for relatable comedy. She also experiments with future-themed content, like the "#2025recap" short, demonstrating creativity and willingness to try new trends. Her content stands out because of its authenticity and lightheartedness, making viewers feel like they're hanging out with a friend.

Why They're Great & Where They Can Grow

Hương Witch excels at creating relatable content, connecting with her audience through humor, and experimenting with current trends. She's also great at using a mix of content formats to reach different audiences. Moving forward, Hương Witch could benefit from focusing on targeted growth strategies to reverse the current follower decline. Exploring collaborations with other creators in similar niches or leveraging trending sounds and challenges could also help boost her visibility and engagement.

Bottom Line

Hương Witch has built a solid foundation with a large and engaged audience. Brands looking for authentic and relatable partnerships in the lifestyle and entertainment space should definitely consider her. For Hương Witch, focusing on consistent uploads, optimizing content for SEO, and actively engaging with her community could unlock even greater growth and success.