Netflix US

Overview

Netflix US – it's practically a household name! As the official Instagram and YouTube account for Netflix in the United States, they're the go-to source for trailers, clips, and behind-the-scenes glimpses of the shows and movies everyone's talking about. With a massive following of over 72.9 million and ranking among the top 1,100 accounts globally, Netflix US isn't just a content creator; they're a cultural touchstone. They keep fans hooked with sneak peeks and reminders of what's streaming, making them a vital part of the viewing experience.

Performance At A Glance

Netflix US is a powerhouse, and their growth reflects that! They're growing at a steady pace, adding about 1.58% to their massive following each month. Their global ranking places them in the top percentile, and their engagement rate is solid at 2.01%, meaning their fans are super engaged with what they're posting. That translates to an average of almost 600,000 views per piece of content! Their impressive CreatorDB score of 99/100 shows they are masters of their craft.

What They Create

Netflix US specializes in delivering all things entertainment. Think movie trailers, bite-sized entertainment clips, and content directly related to their original movies. They predominantly use YouTube videos and shorts, and supplement with Instagram posts. Recent hits include a Bridgerton-related short, "Dearest friends together again," which racked up over 176k views and 7k likes, proving that their audience is eager for news from their favorite shows. They know how to cut through the noise and deliver content that resonates with their fan base.

Why They're Great & Where They Can Grow

Netflix US excels at leveraging its brand recognition to create buzz around upcoming releases. They're masters of short-form video, delivering engaging clips that capture the essence of their shows and films. They also do a great job of building anticipation through official trailers. An exciting opportunity for them could be to create more interactive content, like polls or Q&As with actors, to further boost engagement. Exploring behind-the-scenes content or "day in the life" style pieces could also draw in new viewers.

Bottom Line

For brands looking to partner with a massive, highly engaged audience, Netflix US is a dream collaboration. Alternatively, Netflix US could explore more influencer-driven content to humanize their brand further. Consider incorporating user-generated content to foster a stronger sense of community.