Overview

Music Media is your go-to YouTube channel for all things music news, hot takes, and artist deep dives. With a massive following of over 6.1 million subscribers, they've carved out a strong niche covering everything from hip-hop to the latest music videos. While ranked #6,426 globally, #730 in their country, and #3,453 for English language content, they're clearly a major voice in the online music conversation, blending universal topics like vlogs and interviews with their core music focus. Music Media keeps their audience hooked with the latest drama, trends, and behind-the-scenes looks at the music industry.

Performance At A Glance

Music Media's audience is HUGE and still growing! They're adding subscribers at a rate of 1.28% each month, which is impressive for a channel of their size. Over the last week, they saw a 0.49% growth. Their global and regional rankings, while showing room for growth, don't fully capture their impact. What really stands out is how engaged their fans are. With an average engagement rate of 2.72% and views averaging around 4.6 million per video, it's clear they're connecting with their audience. Their CreatorDB score is a perfect 100/100, meaning they're crushing it in terms of consistency, quality, and audience connection.

What They Create

Music Media serves up a mix of YouTube videos and Shorts, with Shorts being their primary format (572 vs. 217 videos). They cover a wide range of topics, from quick news updates and interviews to music video reactions and personal vlogs. Their content is fast-paced, visually engaging, and often focuses on trending topics and celebrity drama. Take, for example, their Short "When Frank Ocean lost his brother 🥺💔" which garnered over 3.9 million views and 127,000 likes, proving they know how to tap into emotional and trending stories. Or "the kai hate is so forced 🥺💔" which got almost 3 million views, showing their ability to spark discussion. They're masters at creating easily digestible content that keeps viewers coming back for more.

Why They're Great & Where They Can Grow

Music Media excels at capitalizing on trending topics, creating short-form content that goes viral, and fostering a strong connection with their audience through emotional storytelling and relatable opinions. A fantastic opportunity would be to leverage their existing content to create longer-form, in-depth analysis videos on specific artists or trends. Another potential avenue is to collaborate more directly with up-and-coming artists, providing a platform for them to reach a wider audience.

Bottom Line

For brands looking to connect with a young, engaged music audience, Music Media is a fantastic partner. For Music Media themselves, consider expanding into longer-form content to deepen audience engagement and explore collaborations to tap into new fanbases.