YAN News

Overview

YAN News is a Vietnamese entertainment hub on YouTube, serving up a daily dose of trending stories and lighthearted content to over 2.1 million subscribers! Think of them as your go-to source for catching up on celebrity gossip, viral moments, and fun pranks. Ranked in the top 99% of all YouTube channels globally (at #29,143), YAN News has carved out a significant space in the Vietnamese online entertainment landscape. They are a verified channel, lending extra credibility to their news and entertainment offerings.

Performance At A Glance

YAN News boasts a massive audience of 2.11 million followers, making them a significant player in the Vietnamese YouTube scene. While their growth has been relatively stable recently, with a 0.96% increase over the last 90 days, there's potential to reignite that growth! Globally, they hold a solid ranking, placing them in the top percentile of all YouTube channels. Their engagement rate sits at 1.19%, suggesting their fans are pretty engaged with their content, and they pull in an average of 30,375 views per video. Their CreatorDB score of 26/100 suggests there's still room to optimize their content strategy for maximum impact.

What They Create

YAN News primarily creates entertainment content, diving into the world of celebrity news and comedy, with a particular focus on pranks. They utilize both regular YouTube videos and YouTube Shorts to deliver content in various formats. For example, a recent video highlighted the savings habits of Vietnamese influencer Viet Phuong Thoa, while another showcased the playful banter between celebrity couple Hari Won and Tran Thanh. On the Shorts front, they recently shared a clip about Nam Em's performance fee, which garnered over 7,500 views. What makes their content stand out is their focus on relatable Vietnamese celebrities and cultural moments.

Why They're Great & Where They Can Grow

YAN News excels at tapping into trending topics and leveraging the popularity of local celebrities to create engaging content. They're also doing a good job of using both long-form videos and short-form content to cater to different viewing preferences. A potential area for growth could be experimenting with more interactive content, like polls or Q&A sessions, to boost audience engagement. Another exciting opportunity might be exploring collaborations with other Vietnamese creators to reach new audiences.

Bottom Line

For brands looking to connect with a large and engaged Vietnamese audience, YAN News offers a fantastic partnership opportunity. For YAN News themselves, focusing on boosting engagement and exploring new content formats could help them climb even higher in the rankings and solidify their position as a leading entertainment channel.