Антон Воротников

Overview

Meet Антон Воротников, also known as Anton Avtoman, a verified content creator making waves in the automotive world, primarily on YouTube. Anton delivers engaging content about cars, engineering, and his daily life as a blogger. With a dedicated following of over 1.7 million subscribers, Anton has carved a niche for himself in the competitive landscape of automotive content. While ranked among the top 98% of creators globally, his unique perspective from Russia, delivered in English, sets him apart.

Performance At A Glance

Anton's audience is massive, but recent growth has been slightly negative, showing a slight decrease across the last month and quarter. However, with a global ranking in the top 98% of creators, and a country ranking in the top 95% within Russia, Anton remains a significant player. What's really impressive is how engaged his fans are! With an average engagement rate of 1.89%, his viewers are actively liking and commenting on his videos. His CreatorDB score of 74/100 indicates solid overall performance, suggesting a strong foundation to build upon.

What They Create

Anton's content focuses primarily on the Autos & Vehicles category, with a dash of vlogging thrown in. He publishes a mix of content, with a strong focus on longer-form YouTube videos (299 videos). Anton also experiments with YouTube Shorts (8 shorts) and maintains a presence on Instagram with posts (16 posts) and Reels (12 reels). His recent videos include test drives of popular cars like the Lexus RX and Honda CR-V. One standout video, "Belgee S50. Test drive. Anton Avtoman," garnered over 85,000 views, demonstrating Anton's ability to attract viewers with timely and relevant automotive content. What makes Anton stand out is his blend of technical insights, personal experiences, and access to vehicles often not seen in Western markets.

Why They're Great & Where They Can Grow

Anton excels at providing detailed test drives and insightful commentary on a wide range of vehicles. His ability to cover both mainstream and niche automotive topics is a major strength. Furthermore, his consistent video production keeps his audience engaged. A potential opportunity for growth lies in expanding his reach through more frequent use of YouTube Shorts and Instagram Reels. These shorter formats could attract new viewers and drive traffic back to his longer-form content.

Bottom Line

Anton Avtoman is a valuable partner for automotive brands looking to connect with a large and engaged audience. For Anton, focusing on diversifying content formats and actively engaging with his audience in the comments section could help reignite growth and further solidify his position in the automotive content space.