Dougherty Dozen

Overview

Meet the Dougherty Dozen, a family bringing their lives, laughs, and lots of kids to your screens! This all-American family shares snippets of their daily adventures, from meal prepping for a very large family to fun DIY projects and heartwarming moments. While they're active on YouTube and Instagram, TikTok is where they truly shine, captivating over 11 million followers. Even with a global presence, ranking in the top percentage of content creators worldwide at #121,969, their content still feels incredibly personal and relatable.

Performance At A Glance

The Dougherty Dozen are rocking it! Their audience is massive, and while their growth rate is steady (around 1% monthly), that translates to a whole lot of new fans discovering their content every day. Their global and regional rankings show there's always room to grow, but the real magic lies in their engagement. Their fans are super engaged with an average engagement rate of 4.03%, which is fantastic. Plus, their CreatorDB score of 92/100 shows they're doing a lot right in terms of content quality and consistency!

What They Create

The Dougherty Dozen serves up a delightful mix of lifestyle content. Think massive hauls from the grocery store, cooking and baking videos (scaling recipes for a dozen is no joke!), DIY projects, and vlogs that give you a peek into their everyday life. They're masters of the short-form video, primarily using YouTube Shorts and TikTok to connect with their audience. Recent hits include "James’ Birthday Foods 🎉🎉🎉," a glimpse into how they celebrate birthdays in a big way, racking up almost 36,000 views and "Chicken Soup thinks she has to knock on the door every time she lays an egg 😂" which shows off the family's fun-loving side. What makes their content stand out is the sheer scale of their life, combined with the warmth and authenticity they bring to every video.

Why They're Great & Where They Can Grow

The Dougherty Dozen excel at:

• Relatability: Despite their large family, they manage to make their content relatable to a wide audience.
• Consistency: They consistently upload content, keeping their audience engaged and coming back for more.
• Authenticity: They present a genuine portrayal of their family life, fostering a strong connection with their followers.

Exciting opportunities for them could include expanding their long-form content on YouTube, diving deeper into specific topics within their niche, or collaborating with other family-focused creators.

Bottom Line

For brands looking to partner with a genuine, family-oriented creator, the Dougherty Dozen are a great option. For the Dougherty Dozen themselves, experimenting with longer-form content and exploring strategic collaborations could unlock even greater growth and engagement.