Ishtar Music

Overview

Ishtar Music is a major force in the Bollywood music scene, captivating a massive audience of over 52 million followers primarily on YouTube. They're not just a channel; they're a portal to the heart of Hindi music, serving up everything from classic Bollywood hits to the latest chart-toppers. While ranked among the top 98% of global YouTube channels at #331,668, their influence within India and specifically within the Hindi-speaking community is undeniable, holding a strong presence. They're a go-to source for official music videos, lyrical versions, and soundtracks, making them a key player in the Indian music landscape.

Performance At A Glance

Ishtar Music is a giant in their niche, boasting a massive following that's steadily growing. While their growth rate is a solid 0.38% monthly, there's always room to amplify that! Their global and country rankings place them in the top 2%, signalling considerable reach, but their language ranking at #19 suggests an opportunity to further solidify their dominance within the Hindi-speaking space. Their fans are pretty engaged, with an average engagement rate of 0.53%. CreatorDB gives them a score of 71/100, which means they're doing a lot right, but there's still potential to optimize and climb even higher!

What They Create

Ishtar Music is all about delivering the best of Bollywood music. They primarily share music videos and lyrical versions of songs, offering a complete listening experience. They use a mix of longer-form YouTube videos and shorter, snackable YouTube Shorts to cater to different viewing habits. Recently, their "Hume Jabse Mohabbat Ho Gayi Hai" lyrical video from the movie Border has performed well with over 75,000 views, showing the enduring appeal of classic Bollywood tunes. On the Shorts front, they've been experimenting with romantic pop songs and even incorporating trending sounds, demonstrating a willingness to adapt to current trends.

Why They're Great & Where They Can Grow

Ishtar Music excels at curating a vast library of Bollywood music, capitalizing on nostalgia with classics, and leveraging YouTube Shorts for wider reach. To take things to the next level, they could explore creating behind-the-scenes content with artists or hosting live Q&A sessions to build a stronger community around their channel. Maybe even delve into creating original content featuring up-and-coming artists?

Bottom Line

For brands looking to connect with a massive Indian audience passionate about music, Ishtar Music is a goldmine. For Ishtar Music themselves, focusing on community building and diversifying content formats could unlock even greater potential and solidify their position as a leading voice in Bollywood music.