Harvard Business Review

Overview

Harvard Business Review (HBR) is a legendary name, and their Instagram presence brings their business insights to a massive audience of nearly 4.74 million followers! They're not just regurgitating old articles; they're creating engaging content that makes complex business topics accessible. While they're ranked #142,122 globally and #17,581 in the USA, their value is in translating academic business knowledge into actionable insights for everyday professionals. HBR is essentially your pocket-sized business guru, delivering wisdom straight to your feed.

Performance At A Glance

HBR is experiencing solid growth, increasing their follower base by a healthy 4.67% in the last month. Their 7-day growth is a steady 0.26%. Their fans are pretty engaged, too, with an average engagement rate of 1.29%. That means people aren't just passively scrolling; they're actually liking, commenting, and sharing! CreatorDB gives them a score of 97/100, which is seriously impressive! It shows they're doing a fantastic job creating compelling and valuable content.

What They Create

HBR's content mix is a blend of videos, YouTube Shorts, Instagram posts, and Reels. They cover a wide range of topics, from leadership and strategy to entrepreneurship and technology design. They’re masters at taking complex concepts and breaking them down into digestible pieces. One recent video, "How to Boil Your Strategy Down to a Single, Clear Visualization," racked up over 22,000 views, showing their audience is hungry for practical advice. Another short, "Leadership Requires Discomfort, But Our System Discourages It," generated a solid 3.10% engagement rate, proving their audience appreciates thought-provoking content. What makes HBR's content stand out is its authority and the real-world applicability of its insights.

Why They're Great & Where They Can Grow

HBR excels at distilling complex business concepts, creating visually appealing content, and leveraging their established brand reputation. To level up, they could explore more interactive content formats, like live Q&A sessions with HBR authors or behind-the-scenes glimpses into the editorial process. Partnering with relatable business influencers could also bring their content to a new audience.

Bottom Line

For brands looking to align with credible business thought leadership, Harvard Business Review is a fantastic partner. For HBR, focusing on more interactive content and collaborations could further boost engagement and reach.