Smitha Deepak

Overview

Smitha Deepak is your go-to guru for all things beauty and style! This verified creator is making waves across YouTube, Instagram, and TikTok, with YouTube as her main stage. She’s built a loyal following of over 4.5 million fans who eagerly await her latest tips, tricks, and product reviews. While ranking in the top 96% of creators globally (at #699,349), Smitha's relatable approach and practical advice make her a standout voice in the crowded beauty space. She's more than just a creator; she's a trusted friend guiding her audience through the often-overwhelming world of fashion and beauty.

Performance At A Glance

Smitha's audience is HUGE, and while overall growth is steady (0.24% over the last 30 days and .97% over the last 90), she's currently experiencing a slight plateau in 7-day growth. Globally, she's in the top 96% of all creators and ranks similarly in the US and among English-speaking creators. Her fans are super engaged with her content, boasting an average engagement rate of 2.78%, which is impressive given her large following. Her CreatorDB score is a solid 83/100, indicating strong overall performance and influence. This means she's consistently delivering valuable content that resonates with her audience.

What They Create

Smitha's content is all about empowering her audience to look and feel their best. She creates "Howto & Style" content, covering everything from fashion and shopping to beauty, makeup, hair, and skincare. You'll find a mix of in-depth YouTube videos, quick and snappy YouTube Shorts, Instagram Reels, and TikTok videos. A recent hit is her video, "NO FOUNDATION makeup with only 5 DRUGSTORE items!", which scored a fantastic 7.25% engagement rate. Her tutorials are clear and easy to follow, and her reviews are honest and helpful. Whether it’s mastering a smudged kohl eye look or finding the perfect drugstore foundation, Smitha's content is practical, relatable, and designed to inspire confidence.

Why They're Great & Where They Can Grow

Smitha shines when it comes to her clear and concise tutorials, her focus on accessible drugstore products, and her genuine connection with her audience. She's a relatable voice in a world of often unattainable beauty standards. An exciting opportunity for Smitha would be to explore more collaborations with other creators in the beauty space. Additionally, she could experiment with longer-form content, such as live Q&A sessions or behind-the-scenes looks at her creative process, to further deepen her connection with her audience.

Bottom Line

Smitha Deepak is a fantastic partner for brands looking to reach a highly engaged audience interested in affordable beauty and style solutions. For Smitha herself, focusing on consistent posting across all platforms and exploring new content formats could help reignite growth and further solidify her position as a leading voice in the online beauty community.