Overview

Sam Tsui is a YouTube sensation, known for his incredible vocal talent, creative covers, and seamless multi-track recordings. He brings a unique spin to popular songs, often showcasing his vocal prowess through harmonies and innovative arrangements. With over 4.4 million followers, Sam has carved out a significant space in the online music scene. While his global ranking sits in the top 98% at #353,751, his dedicated fanbase and consistent output make him a notable figure in the world of online music creators.

Performance At A Glance

Sam's audience is substantial, but his growth has been a bit sluggish recently. While he's seen a slight uptick of 0.13% over the past 30 days, he's experienced a small dip in followers over the last week and 90 days. Ranked in the top 97% of creators in the USA and top 98% in English-speaking creators shows his established presence. The great news is that his fans are super engaged with his content, boasting an average engagement rate of 3.51%. His CreatorDB score of 85/100 indicates strong overall performance, suggesting he has a solid foundation and potential for even greater success.

What They Create

Sam creates a mix of music videos, covers, and short-form content across YouTube, Instagram, and TikTok. He shines with his musical content, particularly covers of popular songs and Disney classics. For example, his recent male duet version of "For Good" from Wicked garnered over 96,000 views, showcasing his and Casey Breves' vocal harmony. He also experiments with family-friendly content, such as his "It's A Small World" Halloween costume short, though musical content generally performs better. What makes Sam's content stand out is his polished vocal arrangements, high production quality, and collaborative spirit, often featuring other talented musicians.

Why They're Great & Where They Can Grow

Sam excels at vocal performance, creating high-quality audio and video, and collaborating with other artists. He has built a strong brand around his musical talent. Exciting opportunities could involve leaning into more trending audio challenges on TikTok and Instagram Reels to grow his reach, or creating behind-the-scenes content showcasing his music production process to further engage his audience.

Bottom Line

For brands, Sam Tsui offers a partnership with a musically talented creator with a highly engaged audience. For Sam, focusing on consistent content creation, especially short-form musical content, and experimenting with trending sounds could help boost growth and expand his reach.