Hay Online

Overview

Hay Online is captivating a large audience with their blend of relatable storytelling and engaging content, primarily on YouTube. With a strong focus on family dynamics and everyday situations, Hay Online offers a unique window into Vietnamese culture and humor. While their current global ranking sits around #2,559,594, demonstrating room for growth, they've cultivated a loyal following of over 3 million subscribers who are drawn to their authentic and often comedic portrayals of life. Their content often explores themes of family, relationships, and cultural traditions, making them a compelling voice in the online space.

Performance At A Glance

While Hay Online boasts a substantial following of over 3 million, their recent growth has been stagnant, showing 0% change over the last week, month, and quarter. Their global ranking places them in the top 83% of creators, while their country ranking is in the top 85%. This indicates a strong presence within Vietnam, but potential for wider international appeal. Their average engagement rate is a solid 14.59%, which means their fans are super engaged with what they're putting out there. However, their CreatorDB score is 45/100, suggesting there's room to optimize their content strategy and boost overall performance.

What They Create

Hay Online serves up a diverse mix of content, primarily consisting of YouTube videos and Shorts, with a smaller presence on Instagram. Their videos often revolve around dramatic scenarios and relatable family issues, like the recent video "[PHẦN FULL] Mẹ Chồng Cũ Dắt Cháu "Hờ" Đến Ăn Vạ Gia Đình Mới Của Con Dâu Và Sự Thật Không Ngờ" (though its recent performance was lower than average). They also explore lighter themes like cooking, cultural travel, and even feature adorable animal content like dogs and animal comedy. Many videos feature a wife in problem-solving or impressive situations, with Shorts like "A Wife's Skillful Handling of the Situation Helps Her Husband Impress His Boss and Boost His Care..." garnering decent views. Their content stands out because it blends entertainment with real-life scenarios, often leaving viewers wanting to see how the drama unfolds.

Why They're Great & Where They Can Grow

Hay Online excels at creating relatable, engaging content that resonates with a large audience, particularly within Vietnam. Their strength lies in their storytelling ability, their knack for capturing dramatic family dynamics, and their ability to blend humor with everyday situations. One exciting opportunity would be to explore collaborations with other creators, especially those with a focus on cultural content or family entertainment. They could also experiment with diversifying their content formats, perhaps by incorporating more interactive elements or behind-the-scenes glimpses into their creative process.

Bottom Line

For brands looking to connect with a large and engaged Vietnamese audience, Hay Online presents a compelling partnership opportunity. For Hay Online themselves, focusing on consistent content uploads and exploring new collaborative opportunities could be key to unlocking further growth and expanding their reach beyond their current audience.