Overview

Bernard Marr is your go-to expert for understanding the future, especially where technology and business collide. Think of him as a friendly futurist, breaking down complex trends like AI and the Metaverse into easily digestible insights. While he dabbles on Instagram, his main stage is YouTube, where he shares his knowledge with a substantial audience of over 1.8 million subscribers. Although his global ranking sits at #1,004,676, placing him in the top 94% of creators worldwide, his ability to simplify complex topics makes him a valuable voice in the tech and business space.

Performance At A Glance

Bernard's channel is definitely on an upward trajectory! His audience is growing at a healthy pace, with a 2.74% increase in the last month alone, and a whopping 17.38% jump over the past 90 days. His fans are pretty engaged, too, with an average engagement rate of around 1.03%. While his global and country ranking (top 94% and 92% respectively) shows there's room to climb, his CreatorDB score of 46/100 indicates solid potential. This score suggests that while he has a good foundation, there are opportunities to further optimize his content and strategy to boost overall performance.

What They Create

Bernard creates content that's both informative and engaging, focusing on science & technology, business analysis, and future trends. He mixes things up with both full-length YouTube videos and shorter, snackable YouTube Shorts. He also has a small presence on Instagram with posts and reels. One of his recent shorts, "The Year of Truth for AI," racked up over 85,000 views, highlighting the audience's appetite for his take on AI. In contrast, his long-form videos, like "Top Tips For Using AI's Like ChatGPT To Study," garnered fewer likes despite being highly relevant. His ability to simplify complex topics and present them in an accessible way is a major strength.

Why They're Great & Where They Can Grow

Bernard really shines when he's breaking down complex tech trends into understandable bites. He's also great at identifying and explaining the implications of future technologies. His consistent output of both long and short-form video is a strong suit. An exciting opportunity for Bernard could be exploring more collaborative content with other tech influencers or experts. Another idea would be to ramp up his Instagram presence, using it to tease upcoming YouTube content and engage with his audience in a more immediate way.

Bottom Line

For brands looking to partner with a knowledgeable and engaging voice in the tech and business space, Bernard Marr is a solid bet. For Bernard himself, focusing on optimizing titles and thumbnails for long-form videos could significantly boost engagement. Also, further leveraging YouTube Shorts to drive traffic to his longer content could be a winning strategy.