Алена Митрофанова (Простые рецепты)

Overview

Алена Митрофанова (Простые рецепты) is your go-to creator for simple and delicious Russian recipes! Focused primarily on YouTube, with a sprinkle of Instagram Reels and Shorts, Алена brings accessible cooking to over 2 million followers. While ranking within the top 10% of creators globally at #1,231,896, and within the top 20% of creators in Russia, Алена's knack for creating easy-to-follow recipes makes her a valuable voice in the online cooking community. She's particularly adept at sharing the warmth of home-cooked meals.

Performance At A Glance

Алена boasts a massive following of over 2 million, a testament to her engaging content. While her follower count has seen slight dips recently (a growth rate of -0.00% over the last week and month), she experienced slight growth over the last 90 days at 0.48%. Her audience is super engaged with her content, demonstrated by an average engagement rate of 4.84%, which is pretty impressive! CreatorDB gives her a score of 81/100, indicating strong overall performance and a solid foundation for continued success.

What They Create

Алена's content is all about making cooking easy and fun! She primarily posts YouTube videos, showcasing simple recipes and cooking tips, with a few Instagram Reels and YouTube Shorts thrown in for good measure. Her videos cover everything from everyday meals to festive holiday dishes. A recent video like "Serve these things on the table and everyone will gasp :)" shows how she can make even simple recipes into something truly special. Another highlight is "FAVORITE KOLOBKI On The Festive Table," which shows her focus on traditional dishes. Her strength lies in making cooking feel approachable and achievable for everyone.

Why They're Great & Where They Can Grow

Алена excels at creating simple, easy-to-follow recipes, making her content accessible to a broad audience. Her strong engagement rate shows that her audience loves what she's doing! She's also great at tapping into seasonal trends, like holiday recipes, which keeps her content fresh and relevant. One exciting opportunity would be to experiment more with YouTube Shorts and Reels to reach new viewers and boost her discoverability. Also, she could consider collaborating with other food creators to expand her reach.

Bottom Line

For brands looking to partner with a creator who can connect with a large and engaged Russian-speaking audience interested in simple and delicious recipes, Алена Митрофанова is a great choice. For Алена, focusing on short-form video content and collaborations could be the key to unlocking even more growth and solidifying her place as a top recipe creator.