Overview

iKON, the Korean music sensation, is rocking the digital world with their catchy tunes and engaging personalities! Primarily dominating YouTube, iKON brings a vibrant mix of music videos, behind-the-scenes glimpses, and fun challenges to their massive fanbase of over 15.4 million followers. While ranking in the top 100% of global creators at #48,997, iKON continues to connect with fans worldwide, showcasing their unique brand of K-Pop energy.

Performance At A Glance

While iKON boasts a huge following, their growth rate has dipped slightly recently, showing a small decrease in followers over the past few weeks. They rank impressively within Korea (top 99% at #2,656) and among Korean-speaking creators (top 100% at #1,872), proving their strong regional appeal. Their fans are super engaged with their content, averaging a solid 8.98% engagement rate! Their CreatorDB score is an awesome 93/100, reflecting their overall quality and consistency in content creation.

What They Create

iKON's content is a delightful mix of music and personality! They primarily focus on YouTube videos and Shorts, with a sprinkle of Instagram posts and TikTok videos. They share official music videos, dance challenges, and behind-the-scenes content. Check out their recent video "노답 매니저, 출근했습니다" (Hopeless Manager, I've Come to Work!), which shows the band members interacting with their manager and has garnered over 61,000 views. Also, their quirky "‼️ 일반인은 절대 따라 하지 마세요 ‼️파쿠르 정기 모임 1회차" (Don't Ever Try This At Home ‼️ Parkour Regular Meeting 1st) short, showcasing parkour skills, is another great example of their engaging and diverse content. Their content stands out because it's a blend of their musical talent and playful interactions.

Why They're Great & Where They Can Grow

iKON excels at creating engaging content that showcases their personalities and musical talents. Their high engagement rate proves they have a loyal and active fanbase. Also, consistently delivering content, especially with Shorts, is a strength. An exciting opportunity for iKON would be to collaborate with other creators, especially international ones, to broaden their reach. They could also explore more interactive content, like Q&As or live streams, to further connect with their fans.

Bottom Line

iKON is a well-established K-Pop group with a strong online presence, making them an attractive partner for brands in the music, fashion, or lifestyle spaces. For iKON themselves, focusing on consistent content creation and exploring strategic collaborations could help boost their growth and further solidify their position in the digital landscape.