UNITED24

Overview

UNITED24 is more than just a content creator; they are the official fundraising platform of Ukraine, using their YouTube channel as a powerful megaphone to share stories from the front lines and beyond. With over 3 million followers and a global ranking placing them in the top 5% of all channels at #900,763, they're reaching a massive audience with vital information and calls to action. They are giving a voice to a nation under duress and rallying international support.

Performance At A Glance

UNITED24 is experiencing solid growth, currently expanding at a rate of 2.10% per month. While their 7-day growth is a bit slower at 0.12%, their 90-day growth of 7.44% shows a strong upward trend. Their global ranking places them in the top 5% of all channels, and they hold a similar position within Ukraine. What's truly impressive is their average engagement rate of 4.46%. This means their fans are super engaged with the content, liking, commenting, and sharing at a high rate. CreatorDB gives them a score of 90/100, signaling excellent performance and potential.

What They Create

UNITED24 primarily creates content focused on News & Politics, and as a broadcasting & media production company, they have a solid reach. Their content includes everything from updates on military technology and aviation to poignant glimpses into Ukrainian culture and society, and even educational lessons. They leverage YouTube videos and Shorts, as well as TikTok, to spread their message.

Recently, their Shorts have been particularly impactful. For example, the video showing a "Ukrainian Truck Is Transporting MRAP With Anti-Drone Protection" garnered over 206,000 views, showcasing the ingenuity and resilience of the Ukrainian forces. Another powerful Short features a "POW From Bosnia and Herzegovina Advises Against Signing a Contract With Russian Army," offering a stark warning and attracting significant attention. Their content stands out because it's not just news; it's a raw, unfiltered look at the realities of war and its impact on the Ukrainian people.

Why They're Great & Where They Can Grow

UNITED24 excels at:

• Authenticity: Their content feels real and unfiltered, fostering trust with their audience.
• Impactful Storytelling: They effectively use personal stories to connect with viewers on an emotional level.
• Consistent Messaging: Their unwavering focus on supporting Ukraine provides a clear and compelling narrative.

An exciting opportunity for UNITED24 could be to:

• Collaborate with Influencers: Partnering with relevant influencers could amplify their message to new audiences.

Bottom Line

For brands looking to make a real difference, UNITED24 offers a unique opportunity to align with a powerful and authentic voice. For UNITED24, continuing to diversify content formats and explore collaborations could further expand their reach and impact.