Shamal's cooking

Overview

Meet Shamal's Cooking, a verified YouTube and Instagram creator bringing the vibrant flavors of Indian cuisine to over 1.4 million followers! Shamal's Cooking's main hub is YouTube, where they share delicious recipes and cooking tutorials, primarily in Hindi. While their global ranking sits around #2,299,647 and country ranking at #156,326, it's their passion for food and accessible instructions that make them a go-to resource for home cooks.

Performance At A Glance

Shamal's Cooking has a big audience of over 1.4 million, but their growth has plateaued recently, showing 0% change in the last 30 and 90 days. While globally and within India their rankings are in the top 85% and 82% respectively, there's room to improve. The good news is their fans are pretty engaged, with an average engagement rate of 1.79% across all their content. CreatorDB gives them a score of 53/100, suggesting there's potential to optimize their content strategy.

What They Create

Shamal's Cooking is all about sharing the joy of cooking! They create a mix of long-form YouTube videos and shorter YouTube Shorts, along with a smaller presence on Instagram. Their content focuses on How-to & Style, with a dash of Entertainment, People & Blogs, and Personal blog thrown in. Think easy-to-follow recipes for plant-based food, DIY projects in the kitchen, and helpful tutorials.

One of their recent popular shorts, "बूढ़े भी आराम से खाए ऐसे नरम तिल के लड्डू" (Soft Sesame Laddu that even the elderly can easily eat), racked up over 54,000 views, showing the audience's love for traditional recipes. Meanwhile, their longer video on "नरम तिल के लड्डू । Candy जैसी कुरकुरी Peanut Chikki" (Soft Sesame Laddu, Crunchy Peanut Chikki) also did well with over 33,000 views. What makes their content stand out is the use of Hindi, making it accessible to a large audience in India, and the focus on simple, delicious recipes.

Why They're Great & Where They Can Grow

Shamal's Cooking excels at creating accessible content in Hindi, focusing on traditional Indian recipes. They're also great at tapping into trending topics and festivals, as seen with their Makar Sankranti recipes.

To boost growth, Shamal's Cooking could try experimenting with collaborations with other food creators and focus on optimizing their YouTube SEO (titles, descriptions, tags) to improve discoverability.

Bottom Line

Brands looking to connect with a large Indian audience interested in authentic home cooking should definitely consider partnering with Shamal's Cooking. For Shamal's Cooking, focusing on consistent uploads, SEO optimization, and audience interaction could help reignite growth and reach an even wider audience.