Overview

São Paulo Futebol Clube, the legendary Brazilian football club, brings the passion and excitement of the pitch directly to over 9 million fans on Instagram, their main stomping ground. Verified and deeply embedded in Brazilian culture, they offer a front-row seat to the world of SPFC, making fans feel like they're part of the team. While their global rank sits around #101,392, their true value lies in their connection with a fiercely loyal fanbase.

Performance At A Glance

SPFC boasts a massive audience of over 9 million followers, and while their overall growth has slowed slightly in the last 90 days (-0.04%), they're still expanding, with a 0.14% bump in the last week alone. They rank in the top 1% of Instagram accounts in Brazil, proving their dominance in the national social media scene. Their fans are super engaged with their content, showing an impressive 6.42% average engagement rate. CreatorDB gives them a score of 65/100, indicating solid performance with room to optimize.

What They Create

SPFC delivers a steady stream of content focused on all things football, from behind-the-scenes glimpses to match highlights. You'll find videos on YouTube and a growing presence on Instagram Reels, but their core strength is delivering video content through "SPFC Play." A recent example, "SUPER BASTIDORES: SÃO PAULO 1 x 0 SÃO BERNARDO | SPFC PLAY," pulled in over 60,000 views, giving fans an exclusive look at their victory against São Bernardo. Another popular segment is "DIRETO DO SUPERCT" which gives fans updates straight from the training center. Their content stands out because it offers an intimate look at the club, fostering a strong sense of community.

Why They're Great & Where They Can Grow

SPFC excels at leveraging their brand recognition and the inherent passion for football in Brazil. They create engaging video content, particularly behind-the-scenes pieces, and boast a strong engagement rate. To further elevate their game, they could explore interactive content like polls and Q&As to directly involve fans more. They could also expand their use of Instagram Reels to create shorter, more shareable content to reach a wider audience.

Bottom Line

For brands looking to tap into the fervent Brazilian football market, SPFC is a prime partner. For SPFC, focusing on interactive content and short-form video could unlock even greater growth and engagement.