Overview

MaxPreps is the go-to spot for high school sports highlights, news, and unforgettable moments. They've built a massive community of over 6.2 million followers, primarily on YouTube, where they deliver a constant stream of exciting plays, inspiring stories, and everything in between. While their footprint extends to Instagram, YouTube is undeniably their home turf. Ranking among the top channels globally (around #55,533) and within the US sports scene, MaxPreps has carved out a significant niche showcasing the future stars of sports.

Performance At A Glance

Okay, so let's talk numbers! MaxPreps has a huge audience, but their growth has been a bit up and down recently. They've seen a slight dip in followers over the last month but gained some ground over the last 90 days. Globally and within the US, they're sitting pretty high up in the rankings. Their fans are pretty engaged, too! With an average engagement rate of around 1.79%, people are definitely watching and reacting to what they're putting out. Their CreatorDB score of 40 out of 100 suggests room to improve, but given their massive reach, they're clearly doing something right!

What They Create

MaxPreps is all about the action! They primarily create short-form videos, especially YouTube Shorts, packed with incredible sports highlights, funny moments, and news from the high school sports world. Think buzzer-beaters, unbelievable catches, and viral-worthy bloopers. They also dabble in longer YouTube videos and the occasional Instagram post or Reel. One of their recent Shorts, "Something different in the milk these days 😫🤯," racked up over a million views with its crazy highlight, showing the power of their platform to find and share viral sports moments. Their content stands out because it taps into the universal appeal of sports, showcasing raw talent and the passion of young athletes.

Why They're Great & Where They Can Grow

MaxPreps is fantastic at capturing exciting moments, using short-form video to maximize engagement, and building a huge community around high school sports. They're the place to be for highlights! A great opportunity would be to involve more athlete interviews or behind-the-scenes content. Imagine getting to know the stories behind the highlights! They could also leverage their Instagram presence more to drive traffic to their YouTube channel.

Bottom Line

For brands looking to connect with a young, engaged audience interested in sports, MaxPreps is a slam dunk. For MaxPreps, focusing on consistent growth strategies and delving deeper into athlete stories will keep their audience hooked and attract even more fans.