Will Harlow – Over-Fifties Specialist Physio

Overview

Meet Will Harlow – your go-to Over-Fifties Specialist Physio! Will is making waves online, especially on YouTube, where he's built a fantastic community focused on health and well-being for the over-50s. He's a verified creator with a huge reach, connecting with over 1.6 million followers. Will's content is all about empowering older adults to live healthier, more active lives. His impact is clear, landing him in the top 96% of creators globally and the top 94% in the UK.

Performance At A Glance

Will is seriously connecting with his audience! He's growing at a solid pace, adding around 3% to his following each month, with consistent growth week after week. His global ranking is impressive, proving his reach and influence. But the real magic is how engaged his fans are – with an average engagement rate of 3.58%, it's clear they're not just watching, they're actively participating. His CreatorDB score of 79/100 shows he's doing a lot right, indicating a strong overall presence and performance.

What They Create

Will’s content is packed with practical advice and easy-to-follow exercises tailored for older adults. He primarily creates YouTube videos and Shorts, and also dips his toes into Instagram posts and Reels. He covers everything from tutorials and DIY health tips to workout routines specifically designed for the over-50s. One of his recent hits, "7 Silent Leg Weakness Warning Signs After 65 (Fix Them Early)," racked up over 39,000 views and a super-high engagement rate, showing how much his audience values his actionable advice. His content stands out because it’s relatable, accessible, and genuinely helpful.

Why They're Great & Where They Can Grow

Will excels at creating targeted, actionable health content for a specific demographic. He's also great at crafting engaging titles that grab attention, and consistently delivers practical exercises and advice. A great opportunity for Will would be to explore collaborations with other health and wellness creators, or to create a series of longer-form content delving deeper into specific health concerns.

Bottom Line

For brands targeting the over-50s market, Will Harlow is a fantastic partner. He's got a loyal audience, strong engagement, and a genuine passion for helping people. For Will, focusing on community building through Q&A sessions or live streams could take his channel to the next level.