Oupa Art

Overview

Oupa Art is making waves online with their unique brand of "Free Art," offering spontaneous creations to lucky recipients, often filmed in public spaces. Primarily active on YouTube, where they boast over 5.3 million followers, Oupa Art blends artistic skill with engaging personality. Their content falls into the "People & Blogs" category, but the artistic "Howto & Style" element shines through, proving art can be both accessible and entertaining. While ranked in the top 99% globally among content creators, there's still room to climb even higher!

Performance At A Glance

Oupa Art's audience is huge and still on the rise! They're growing at a steady pace, adding around 0.18% to their follower count each month. This translates to thousands of new fans discovering their art. Globally, they're sitting pretty in the top 99% of creators. Their fans are pretty engaged, too, with an average engagement rate of 0.94% – that means people are actually liking and interacting with their content! Their CreatorDB score is 57/100, suggesting there's potential to further optimize their content strategy and boost performance.

What They Create

Oupa Art serves up a delightful mix of YouTube videos and Shorts, and sprinkles in a few Instagram Reels. Their content focuses on creating art "in the wild," often giving it away to unsuspecting individuals. A recent short, "What score would you give it out of 10? Free Art by Oupa," garnered over 16,000 views and showcased their artistic process with a clear call to action, prompting viewers to engage. What makes Oupa Art stand out is the combination of genuine artistry, the element of surprise, and the positive reactions of the people receiving the free art. The multilingual tags in their recent content also showcase a global audience.

Why They're Great & Where They Can Grow

Oupa Art excels at:

• Relatability: Their "Free Art" concept resonates with a broad audience.
• Short-Form Content: They've mastered the art of creating engaging Shorts.
• Positive Vibes: The content is consistently uplifting and fun to watch.

A great opportunity would be to experiment more with longer-form content on YouTube, diving deeper into the artistic process or telling compelling stories about the people they meet. Collaborations with other artists or influencers could also introduce Oupa Art to new audiences.

Bottom Line

For brands looking to partner with a positive and engaging creator, Oupa Art offers access to a large and growing audience. Oupa Art, to level up, could explore more consistent cross-promotion between YouTube and Instagram, and dive deeper into community engagement through Q&As or behind-the-scenes content.