ZEE5

Overview

ZEE5 is a major entertainment hub, primarily on YouTube, bringing a vast library of Indian dramas, web series, and movie highlights to a massive audience. With over 20.7 million followers, they're a go-to source for fans craving a daily dose of entertainment in English. Their channel acts as a digital stage for teasers, best scenes, and full webisodes from various Zee Network channels. This makes them a prominent player in the digital entertainment space, connecting viewers with their favorite shows from Zee Keralam and Zee Marathi, among others. They currently hold a global ranking of #25,913, showcasing their significant reach.

Performance At A Glance

ZEE5 boasts a substantial following, growing at a steady pace of 0.94% monthly. While their 7-day growth is a bit slower at 0.08%, their 90-day growth of 3.42% shows consistent upward momentum. They rank within the top 100% both globally (Rank: #25,913) and within India (Rank: #2,842). Their average engagement rate is 0.68%, suggesting that while their audience is large, there's room to further deepen connections. Their CreatorDB score of 53/100 indicates a solid foundation with opportunities for improvement in content strategy and audience engagement.

What They Create

ZEE5's content is a diverse mix of entertainment clips, web series snippets, and highlights from popular shows. They primarily focus on video content, with 185 YouTube videos and 107 YouTube Shorts, alongside a single Instagram Reel. For example, a recent preview of "Savalyachi Janu Savali | Ep - 455 | Preview | Jan 18 2026 | Zee Marathi" garnered over 1,600 views, showcasing their ability to draw viewers in with compelling teasers. Their content stands out because it offers a quick and easy way for fans to stay updated on their favorite Zee Network programs.

Why They're Great & Where They Can Grow

ZEE5 excels at providing easily accessible highlights and teasers, catering to a large audience seeking quick entertainment fixes. Their strong point is definitely their ability to leverage established TV show brands online. They are also great at consistency, regularly uploading content. An exciting opportunity for ZEE5 would be to explore creating more original digital content or behind-the-scenes content to boost engagement. They could also experiment more with Instagram Reels to reach a wider audience and tap into trending audio.

Bottom Line

For brands, ZEE5 offers access to a huge Indian audience already invested in Zee Network shows. ZEE5 could boost their engagement by interacting more with comments and polls, creating a stronger sense of community. Experimenting with interactive formats and more engaging thumbnails could also attract even more viewers.