NCT DREAM OFFICIAL

Overview

NCT DREAM OFFICIAL is a powerhouse in the K-Pop scene, captivating millions with their infectious music and vibrant personalities. While they have a presence on both YouTube and Instagram, their Instagram is where they truly shine, connecting with a massive 20.2 million followers! As one of the most popular Korean acts around, they're currently ranked among the top 100% of creators globally, sitting at #17,137 worldwide and #216 in Korea. Their feed is a non-stop stream of behind-the-scenes glimpses, performance snippets, and playful interactions that keep fans hooked.

Performance At A Glance

NCT DREAM boasts a huge and dedicated fanbase! While their follower growth is currently stable (around 0.29% over the last 30 and 90 days), their engagement is impressive. Their fans are super engaged with their content, resulting in an awesome average engagement rate of 6.06%. That's way above average for creators with such a large following! Their CreatorDB score is a near-perfect 99/100, indicating exceptionally strong performance across various metrics. This high score really highlights how well they are connecting with and retaining their audience.

What They Create

NCT DREAM serves up a delicious mix of content, from polished YouTube videos and snappy Shorts to vibrant Instagram posts and Reels. They primarily create content related to their music, performances, and behind-the-scenes moments of the band. A recent Shorts video featuring Jisung (NCT DREAM), Wonbin and Sion (RIIZE), and NCT Wish members titled "예쁜나이삼겹살" (Pretty Age Samgyeopsal) blew up with almost 900k views, showing their ability to connect with a wide audience through relatable and fun content. Another highlight is their "DREAM THE FUTURE" video series, showcasing their tour experiences, which gives fans an intimate look into their world.

Why They're Great & Where They Can Grow

NCT DREAM excels at creating authentic content, fostering genuine connections with fans, and staying consistent with their posting schedule. Their ability to cross-promote with other groups, as seen in the "예쁜나이삼겹살" short, is a brilliant strategy. One exciting opportunity for them could be to explore more interactive content like Q&As or live streams on Instagram to boost engagement even further. Also, experimenting with longer-form content on YouTube could attract an even broader audience.

Bottom Line

For brands looking to tap into the Gen Z market in Asia, NCT DREAM is an ideal partner. Their massive reach and highly engaged fanbase make them a powerful force. For NCT DREAM themselves, continuing to experiment with different content formats and engaging directly with fans will only solidify their position at the top!