Overview

OpenAI, the minds behind ChatGPT and other cutting-edge AI technologies, has a significant presence on YouTube, boasting a strong following of 1.9 million subscribers. As a verified channel, they offer a direct line to understanding the latest advancements in artificial intelligence. Ranking in the top 99% globally on YouTube at #33,414, OpenAI uses its platform to demystify complex topics like programming and software, making them accessible to a broad audience interested in the future of tech. They're not just building AI; they're teaching the world about it.

Performance At A Glance

OpenAI's YouTube channel is holding steady, maintaining its impressive subscriber base. Though growth has been flat recently, their 90-day growth shows a healthy 7.95% increase, suggesting consistent long-term interest. Ranking in the top 99% both globally and within the US and English-speaking communities, their reach is vast. Fans are pretty engaged, too, with an average engagement rate of 3.09%. Their CreatorDB score sits at 46/100, indicating room for optimization in certain areas, but their core audience clearly appreciates their content.

What They Create

OpenAI’s YouTube channel is a treasure trove of information, primarily focused on Science & Technology, specifically programming and software. They use a mix of standard YouTube videos (289) and shorter YouTube Shorts (25) to deliver their message. Recent videos explore practical applications of their technology. For example, "Getting started with Codex" garnered significant attention with over 83,000 views, offering a valuable introduction to their coding tool. Another video, "This Year with ChatGPT," reviewed the year's advancements with over 22,000 views. OpenAI's content stands out because it offers direct insights into the development and use of powerful AI tools from the creators themselves.

Why They're Great & Where They Can Grow

OpenAI excels at simplifying complex tech concepts, providing practical examples of AI applications, and engaging a large audience with cutting-edge information. To further boost their impact, they could explore more interactive content formats like Q&A sessions or live coding streams. Partnering with other tech creators or influencers could also introduce their channel to a wider audience and spark new conversations around AI.

Bottom Line

For brands wanting to reach a tech-savvy audience, OpenAI is a great partner. For OpenAI, focusing on interactive content and collaborations could significantly boost their engagement and growth, further cementing their position as a leader in AI education on YouTube.