Lauren Curtis

Overview

Lauren Curtis is an Aussie content creator making waves in the beauty and lifestyle space! With a dedicated following of over 4.5 million fans across YouTube, Instagram, and TikTok, she's built a loyal community around her honest and relatable approach to makeup, fashion, and navigating life. While YouTube is her main stage, she's also experimenting with shorts and reels. Currently ranked among the top 94% of creators globally, Lauren offers a blend of practical tips and personal insights, making her content both engaging and valuable.

Performance At A Glance

Lauren's audience is huge, but her growth has slowed slightly in recent months, showing a dip of -0.05% over the past 30 days. She's currently ranked in the top 94% of creators globally and within her language group, and in the top 95% in Australia. Her fans are pretty engaged, with an average engagement rate of 1.20% – that means they're liking, commenting, and sharing her content! Her CreatorDB score of 59/100 suggests there's room to optimize and boost her overall performance.

What They Create

Lauren is all about Howto & Style, with a focus on beauty, makeup, and fashion. She also shares glimpses into her daily life through vlogs. You'll find her creating everything from full-length YouTube tutorials to quick TikToks and Instagram Reels. Recently, she's been exploring topics like contouring techniques for fair skin ("The Best Contouring Routine I've EVER Had"), and sharing personal reflections on her insecurities ("the stories my insecurities tell me"). She also keeps her audience up-to-date with her favourite products in videos like "The BEST Makeup I Tried in 2025 🏆". Lauren's content stands out because she's relatable and transparent, sharing both her successes and struggles.

Why They're Great & Where They Can Grow

Lauren excels at creating practical, actionable content around beauty and lifestyle. Her honesty and vulnerability really resonate with her audience, fostering a strong sense of community. She also has a knack for identifying current trends and creating relevant content, like her recent shorts on makeup tips for fair skin.

To boost her growth, Lauren could explore collaborating with other creators in her niche. Also, given the relatively low engagement on her recent YouTube content, she might experiment with different video formats or topics that better align with current trends and her audience's interests.

Bottom Line

Lauren is a valuable partner for brands looking to connect with a highly engaged audience interested in beauty, fashion, and lifestyle. For Lauren, focusing on consistent content creation and exploring new content formats, especially on YouTube, could help reignite growth and boost engagement.