US Open

Overview

The US Open! We're talking about one of the most prestigious tennis tournaments in the world, and their social media presence is a slam dunk in its own right. Primarily crushing it on Instagram, where they boast over 7.4 million followers, they bring the excitement of the court to your feed. While ranked within the top 99% globally, their real power lies in capturing the electric atmosphere and showcasing the incredible talent that graces the US Open each year.

Performance At A Glance

The US Open's Instagram is already a major player, but while they're growing, the pace has slowed a bit recently. They're currently growing at 0.09% monthly, which is good, but the last 90 days actually saw a slight dip. They rank in the top 99% of creators globally and within the US, and also for English-speaking creators. Their fans are super engaged with their content, boasting an average engagement rate of 2.18%. Their CreatorDB score is a solid 71/100, showing they're doing a lot right in terms of content quality and audience interaction.

What They Create

The US Open serves up a mix of content across YouTube, Instagram, and TikTok. You'll find everything from highlight reels and player interviews to news updates and behind-the-scenes glimpses. They leverage a variety of formats, including traditional YouTube videos, quick YouTube Shorts, engaging Instagram posts, and trending TikToks. One recent video, "LUDICROUSLY good lob! 😮‍💨," racked up over 143,000 views and showcased the incredible athleticism and skill on display. Another highlight is "Alcaraz has BRILLIANT tennis IQ! 😮‍💨" which had almost 100k views. Their content stands out because it's a great mix of showcasing awesome tennis moments and helping fans understand the game better.

Why They're Great & Where They Can Grow

The US Open excels at capturing the energy and excitement of the tournament, showcasing amazing plays, and highlighting star players. They also do a great job of providing context and analysis for fans. An exciting opportunity would be to lean even more into behind-the-scenes content, giving fans an exclusive peek at what it's like to be at the US Open. They could also experiment more with interactive content, like polls and Q&As with players, to boost engagement.

Bottom Line

For brands looking to partner with a globally recognized sports property, the US Open is a fantastic choice. For the US Open team, focusing on short-form video and exploring interactive content could be a winning strategy to boost growth and deepen engagement with their passionate fanbase.