ELLO

Overview

ELLO is a verified music-focused creator who's making waves on YouTube and Instagram! With a massive following of over 5.8 million fans, ELLO is definitely on the map, ranking within the top 97% of creators globally at #490,701. While their YouTube channel is the main hub, they're also experimenting with shorter, snackable content across both platforms to keep their audience hooked. ELLO's content blends music, entertainment, news, and even a touch of film & animation, making for a unique and engaging mix.

Performance At A Glance

ELLO's got a huge fanbase of 5.8 million, but recent growth has been pretty flat. They're holding steady, but there's room to kick things into high gear! Globally, they're doing well, sitting in the top 97% of creators. Their fans are pretty engaged too, with an average engagement rate of 1.23% – that means people are liking, commenting, and sharing their content! CreatorDB gives them a solid score of 70/100, showing they're doing a lot of things right, but there's always space to improve.

What They Create

ELLO serves up a diverse mix of content. On YouTube, you'll find a good balance of longer videos (354) and shorter Shorts (445). They also dabble on Instagram with posts (22) and Reels (12). Recently, their video "Dreamers - I'm alive with you #popmusic #lyrics #model" racked up over 48,000 views, showcasing a cool blend of music and visual storytelling. Their Shorts featuring artists like Valery Meladze are also performing well, proving that bite-sized music content is a hit. ELLO’s content stands out because it often features snippets of popular music with engaging visuals, appealing to a wide audience who enjoys discovering new tunes.

Why They're Great & Where They Can Grow

ELLO really shines when it comes to curating and presenting trending music. Their understanding of what's popular is spot-on, and they're great at using visuals to enhance the listening experience. They also do a good job of experimenting with different formats, from longer videos to quick Shorts. An exciting opportunity would be to collaborate with up-and-coming artists to create exclusive content, or even host live Q&A sessions to boost engagement and build a stronger community.

Bottom Line

For brands, ELLO offers access to a large and engaged audience interested in music and entertainment. Consider partnerships that highlight new music releases or music-related products. For ELLO, focusing on consistent posting and experimenting with interactive content could help reignite growth and further solidify their position in the music space.