MB Music

Overview

MB Music is a vibrant music creator making waves on YouTube and Instagram, with YouTube as their main stage. Boasting a dedicated following of over 4.5 million fans, they bring the heart and soul of Bollywood and remix culture to a global audience. While ranked around #1,407,112 globally, MB Music's connection with their audience is what truly sets them apart, turning melodies into shared experiences. They create a space where music lovers can connect and find the perfect soundtrack to their lives.

Performance At A Glance

MB Music has a massive audience of over 4.5 million followers, and while their recent growth has been relatively flat, they've built a strong foundation. They rank in the top 91% of creators globally and top 90% in India, showing their significant reach. What's really impressive is their average engagement rate of 73.29%! This means their fans are super engaged with their content, liking, commenting, and sharing their favorite tunes. Their CreatorDB score of 87/100 indicates a strong overall presence and consistent performance.

What They Create

MB Music delivers a mix of music-related content, from full-fledged YouTube videos to bite-sized YouTube Shorts and engaging Instagram posts. They primarily focus on singing, remixes, and Bollywood music, tapping into popular trends and emotions. A recent standout is their short, "When every line hits a hidden memory ❤️🫶," featuring Meet Bros and Papon, which racked up over 18,000 views and a strong engagement rate. Their content often features emotional, relatable themes, making their music feel personal and connected to their audience's lives. They are particularly adept at curating content that resonates with big life events and feelings.

Why They're Great & Where They Can Grow

MB Music excels at curating and sharing music that connects with emotions, building a loyal community, and leveraging trending sounds. They have a knack for choosing music that resonates with their audience's life experiences. A great opportunity for them would be to collaborate more directly with other artists and expand their presence on Instagram, perhaps with behind-the-scenes content or interactive Q&A sessions.

Bottom Line

For brands looking to tap into a highly engaged audience passionate about Bollywood and remix music, MB Music is a fantastic partner. For MB Music, focusing on consistent content creation and exploring new platforms could help reignite growth and expand their already impressive reach.