Hoonigan

Overview

Hoonigan is where car culture explodes! These guys live and breathe all things automotive, from mind-blowing stunts and tire-shredding burnouts to custom builds and the thrill of motorsport. With a massive following of over 10.8 million, mainly on YouTube, they've carved out a unique space in the digital world. Ranking within the top percent of content creators globally (#25,107), Hoonigan brings a high-octane dose of adrenaline to gearheads everywhere. Their passion is infectious, and their content is pure entertainment for anyone who loves cars.

Performance At A Glance

Hoonigan has a HUGE audience, but their growth is pretty slow right now, creeping up by just 0.12% in the last month. They're killing it in the global rankings, though, and that huge follower count proves they've got staying power. Their fans are pretty engaged, too, with an average engagement rate of 1.40% – that means people are liking, commenting, and sharing their content! CreatorDB gives them a score of 69/100, which is solid and shows they're doing a lot right, but there's always room to improve.

What They Create

Hoonigan's content is a wild ride! They're all about cars, cars, and more cars. Think epic YouTube videos showcasing insane stunts, quick-hit YouTube Shorts packed with adrenaline, and the occasional Instagram post to keep things fresh. They're known for their custom builds, vintage car love, drag racing action, and, of course, those legendary burnouts and stunts. Take their recent YouTube Short, "#POV you drove ACROSS A POND," which racked up over 200k views – it's the kind of crazy, unexpected content that keeps their audience hooked. They really know how to capture the energy and excitement of car culture.

Why They're Great & Where They Can Grow

Hoonigan absolutely excels at delivering high-energy, visually stunning content that resonates with car enthusiasts. They've built a strong brand identity and are masters of creating viral moments. Their passion for cars is undeniable. One exciting opportunity they could explore is collaborating more with other relevant creators in the automotive space to tap into new audiences. Another idea is to lean even more into the "behind-the-scenes" aspect of their builds and events, giving fans a deeper connection to the Hoonigan crew.

Bottom Line

For brands looking to connect with a passionate and engaged car-loving audience, Hoonigan is a fantastic partner. For Hoonigan themselves, focusing on consistent content delivery and exploring new collaboration opportunities could help them reignite their growth and solidify their place as kings of car culture.