ТСН

Overview

ТСН is a major voice delivering Ukrainian-language news and political commentary to a massive audience. Their primary platform is YouTube, where they keep over 7 million followers informed about current events. With a global ranking placing them in the top 3% of content creators at #555,947, ТСН brings important news and perspectives to a large and engaged community. They provide an important service by keeping their audience informed on topics that matter.

Performance At A Glance

ТСН boasts a substantial and steadily growing audience. While their growth rate is currently at 0.43% over the last 30 days, translating to a 1.30% increase over 90 days, even small percentage jumps with such a large following translates to a lot of new viewers. They're in the top 100% of creators in GBR, and top 3% for Ukrainian language channels. Their fans are pretty engaged, too, with an average engagement rate of 1.35%. CreatorDB gives them a score of 56/100, indicating there's room to optimize their content strategy and boost engagement further.

What They Create

ТСН delivers a mix of news, political analysis, and current events coverage. They primarily focus on traditional YouTube videos and YouTube Shorts, but also have a presence on Instagram and TikTok. A recent short, "ЄС ТЕРМІНОВО ЗБИРАЄ ПОСЛІВ! ТРАМП ПОГРОЖУЄ: ВІДДАЙТЕ ГРЕНЛАНДІЮ… ЗА БОРГИ?" (EU urgently gathers ambassadors! Trump threatens: Give Greenland... for debts?), performed particularly well with over 5,500 views and a high engagement rate of 12.07%. Their content stands out because it provides timely, relevant, and often critical information on key political and social issues affecting Ukraine and the world.

Why They're Great & Where They Can Grow

ТСН excels at delivering timely news updates, providing Ukrainian-language perspectives on global events, and maintaining a strong presence on YouTube. One area for growth could be experimenting with more interactive content formats, such as Q&A sessions or live streams, to further engage their audience. They could also tailor their content to specific platforms like TikTok and Instagram to increase reach and engagement.

Bottom Line

For brands looking to connect with a large, Ukrainian-speaking audience interested in news and politics, ТСН is a strong partner. ТСН could also try optimizing their content for different platforms, experimenting with interactive formats, and creating more content directly targeted to younger audiences.