Clay House

Overview

Clay House is a YouTube creator who brings joy to their 1.41 million subscribers with adorable DIY miniature houses, often featuring beloved characters like Hello Kitty. Imagine tiny, meticulously crafted bedrooms with rainbow slides, swimming pools, and aquariums – that's the magic Clay House creates! Their channel is a wonderland of miniature construction and creative crafting, making them a favorite for fans who love all things cute and DIY. While they've built a significant following, currently placing them in the top 98% of YouTubers globally (ranked #48,169), there's potential to reach even greater heights.

Performance At A Glance

Clay House has a large and dedicated following, but their growth has slowed recently, showing a slight decrease of -0.70% over the last 30 and 90 days. They rank well within the YouTube landscape, holding a place in the top 99% of creators in the USA (ranked #10,169). Their average engagement rate of 4.03% shows that their fans are super engaged with their content, liking and interacting with the miniature worlds they build. Their CreatorDB score is 35/100, indicating that while they have a solid foundation, there's room for improvement in optimizing their content for wider reach and impact.

What They Create

Clay House specializes in Howto & Style content, primarily focused on crafting and DIY projects. They primarily create YouTube videos, with a smaller number of YouTube Shorts. Their signature style involves constructing miniature houses and rooms using clay, cardboard, and other materials, often incorporating popular characters and themes. One of their more popular recent videos, "How To Make Hello Kitty House with Kuromi Bedroom, Rainbow Slide from Clay - DIY Miniature House," demonstrates their ability to blend beloved characters with engaging DIY projects, resulting in a high engagement rate of nearly 20%. The visual appeal and intricate detail of their creations are what make their content stand out.

Why They're Great & Where They Can Grow

Clay House excels at creating visually appealing and highly detailed miniature houses that resonate with their audience. Their ability to integrate popular characters like Hello Kitty adds a layer of familiarity and appeal. They also have a strong understanding of DIY techniques and present them in an accessible way. An exciting opportunity could be to explore collaborations with other DIY or crafting channels to reach new audiences. They could also experiment with longer-form tutorials or behind-the-scenes content to provide deeper insights into their creative process.

Bottom Line

Clay House is an ideal partner for brands in the crafting, toy, or character-based merchandise industries. To level up their game, Clay House could focus on optimizing their video titles and descriptions for better search visibility and explore diversifying their content with shorter, more frequent uploads to boost engagement.