Rifat Helmy Sungkar

Overview

Rifat Helmy Sungkar isn't just your average content creator; he's a verified Indonesian personality bringing a blend of adrenaline and everyday life to over 1.6 million followers, primarily on Instagram. Think action-packed extreme sports clips mixed with relatable "People & Blogs" content. He's carved out a niche that's landed him a global ranking within the top 5%, showcasing his impressive reach and influence.

Performance At A Glance

Rifat's audience is not only substantial but also steadily growing! He’s seeing a solid 0.67% growth rate over the last 30 days. His global ranking places him in the top 5% of all creators, and within Indonesia, he's in the top 9%. Most importantly, his fans are super engaged with his content, boasting an impressive average engagement rate of 3.06%. CreatorDB gives him a score of 63/100, indicating solid performance with room to further optimize his strategy.

What They Create

Rifat's content is a diverse mix, spanning YouTube videos and shorts, Instagram posts and reels, and TikTok videos. He dives into categories like Autos & Vehicles, Entertainment, Howto & Style, and Sports, but it's the Entertainment Clip and Extreme Sports content that really shines. One recent YouTube Short, "FLAP BAN," racked up over 94,000 views, showcasing his ability to capture attention with short, punchy clips. Another video, "Cara Parkir Pasti Bisa" (Parking is Definitely Possible), demonstrates his knack for creating relatable and engaging how-to content. His ability to mix heart-pounding action with everyday relatable moments is what sets his content apart.

Why They're Great & Where They Can Grow

Rifat excels at creating engaging short-form content that captures attention quickly. His high engagement rate proves he knows how to connect with his audience. His willingness to experiment across multiple platforms is also a significant strength.

Looking ahead, Rifat could explore more collaborations with other creators in the autos/vehicles or extreme sports space to tap into new audiences. He could also experiment with longer-form content on YouTube to tell more in-depth stories about his adventures and expertise.

Bottom Line

For brands looking to connect with an engaged Indonesian audience interested in autos, sports, and lifestyle, Rifat Helmy Sungkar is an excellent partner. Rifat could also further optimize his content by focusing on high-performing topics and increasing his posting frequency on Instagram Reels, given their current success.