Overview

Shot of The Yeagers are your quintessential American family vloggers, sharing snippets of their daily life, challenges, and fun moments with over 11 million followers, primarily on YouTube. They're all about relatable family content with a comedic twist, documenting everything from everyday shenanigans to travel adventures. While they're ranked within the top 100% of creators globally (at #109,518), their massive following gives them a unique platform to connect with families worldwide. It's like tuning into a friend's life, but with a highly produced and engaging spin.

Performance At A Glance

While boasting an impressive 11 million+ following, the Yeagers are currently experiencing a slight dip in growth (-0.05% over the last 30 days). This could be due to various factors, but it's something to keep an eye on. They're ranked within the top 100% of creators both globally and within the USA, showcasing their broad appeal. However, their language ranking also falls within the top 100%, suggesting room for optimizing their content for a wider international audience. The good news? Their fans are super engaged, with an average engagement rate of 8.77%! Plus, they have a CreatorDB score of 94/100, which is fantastic, indicating they're doing a lot of things right.

What They Create

The Yeagers create a diverse range of content, primarily focused on family vlogs, comedy sketches, and travel adventures. They are most active on YouTube with both long-form videos and YouTube Shorts, and they also dabble in Instagram posts and TikTok videos. A recent short, "Don’t CRACK the Watermelon! 🍉," garnered over 34,000 views, showcasing their ability to create engaging, bite-sized content that resonates with their audience. Another short, "Who stayed the WHOLE TiME?! #challenge" achieved a solid 5.80% engagement rate. What makes their content stand out is the genuine family dynamic and the relatable humor woven throughout.

Why They're Great & Where They Can Grow

Shot of The Yeagers excel at creating relatable family content, tapping into universal themes of humor and everyday life. Their high engagement rate proves they're connecting with their audience on a meaningful level. They also have a strong understanding of short-form video, as evidenced by the performance of their YouTube Shorts. A potential area for growth could be experimenting with more targeted SEO keywords in their titles and descriptions to improve discoverability. Also, leveraging their existing content for different platforms (like turning YouTube vlogs into a series of engaging TikToks) could help boost their overall reach and reignite growth.

Bottom Line

For brands looking to partner with a family-friendly channel, Shot of The Yeagers offers a massive reach and high engagement. For the Yeagers themselves, focusing on SEO optimization and cross-platform content repurposing could be key to reigniting growth and solidifying their position in the competitive family vlogging space.