Mark Rober

Overview

Mark Rober isn't just a YouTuber; he's a modern-day Willy Wonka of science, engineering, and glitter bombs! This former NASA engineer captivates a massive audience of over 79 million followers with his ingenious inventions, mind-blowing experiments, and unwavering enthusiasm for all things STEM. While present on platforms like Instagram and TikTok, YouTube is definitely Mark's main stage, where he consistently delivers engaging, educational, and downright entertaining content that earns him a global ranking of #32,216.

Performance At A Glance

Mark's got a HUGE following, and he's steadily gaining more fans! His audience is growing at a rate of 0.38% per month, which is impressive for someone already so well-established. Globally and within the US, he consistently ranks in the top percentile, showing how popular and influential he is. Plus, his fans are super engaged with his content, boasting an average engagement rate of 5.64%. To top it all off, his CreatorDB score is a stellar 93/100, meaning he's killing it in terms of content quality, consistency, and audience impact.

What They Create

Mark is all about making science fun and accessible. He creates a mix of long-form YouTube videos and shorter, snackable content for YouTube Shorts, TikTok, and Instagram Reels. He's known for his elaborate builds, like the epic "Elephant Toothpaste" experiment that recently racked up over 84 million views – showcasing the sheer scale of his scientific adventures. He also does some cool projects, like his recent series of shorts showing off his goalie robot. One highlight is "Ronaldo vs My Goalie Robot," which has over 28 million views. What really makes his content pop is the combination of real science, playful humor, and a genuine passion for learning.

Why They're Great & Where They Can Grow

Mark excels at simplifying complex scientific concepts, making them relatable and exciting for everyone. He's also a master storyteller, weaving narratives around his experiments that keep viewers hooked. And let's not forget his incredible engineering skills – the gadgets he builds are seriously impressive! One area he could explore further is interactive content, like Q&As or live streams, to deepen the connection with his dedicated fanbase. He could also explore some more collabs to gain reach.

Bottom Line

Brands looking for a partnership that's both educational and entertaining should definitely consider Mark Rober. For Mark, continuing to experiment with different content formats and engaging directly with his audience could unlock even greater growth potential.