Universal Kids

Overview

Universal Kids is a vibrant content creator with a strong presence on YouTube and Instagram, captivating a massive audience of over 14.8 million followers. While primarily focused on YouTube, they offer a mix of engaging videos and shorts. They currently hold a global ranking of #12,566, proving their significant reach and influence within the online entertainment sphere. Their content revolves around entertainment for children and families, featuring everything from animated clips to behind-the-scenes glimpses of popular shows and movies.

Performance At A Glance

Universal Kids has a huge following, although their growth is currently experiencing a slight dip, showing a -0.04% decrease over the last 30 days. Globally, they're in the top 100% of creators, ranking at #12,566, and they hold a respectable position within Colombia (#85) and among English-speaking channels (#1,428). Their fans show a decent level of engagement, with an average engagement rate of 0.80% across their content. CreatorDB gives them a score of 66/100, suggesting there's room to optimize their strategy and boost their overall performance.

What They Create

Universal Kids dishes out a fun mix of content, from full-length YouTube videos to bite-sized shorts, along with Instagram posts and Reels. They delve into animation, children's themes, compilations, and pop culture films, especially movie clips. Recently, they've been experimenting with content around "How to Train Your Dragon" in Roblox, like "Racing Dragons in ROBLOX!! Which Dragon is the Fastest?", which, despite being new, shows decent engagement. Another video, "Play 'Most Likely To' with the Young Stars of Wicked! | WICKED: FOR GOOD," gained attention with a solid 18,347 views and a great engagement rate. Their content stands out by tapping into popular franchises and trends, offering a diverse range of entertainment for their young audience.

Why They're Great & Where They Can Grow

Universal Kids excels at leveraging popular franchises and trends to create engaging content. Their diverse content formats, including videos, shorts, and Instagram posts, allow them to reach a wide audience. The channel also taps into timely events like the "Wicked" movie release.

To further boost their performance, Universal Kids could explore more interactive content, such as live streams or Q&A sessions, to connect directly with their audience. They could also focus on optimizing their content for SEO, targeting specific keywords related to their content categories to improve their search rankings.

Bottom Line

For brands looking to connect with a large, engaged audience of kids and families, Universal Kids is an excellent partner. To level up their game, Universal Kids could benefit from focusing on consistent content uploads and experimenting with new content formats to maintain audience interest and drive growth.